Archive for the ‘Green Art Supplies’ Category

Golden Artist Colors February ’17 News

Sunday, February 26th, 2017


Williamsburg Oils “Artist Picks” Spring Promotion

In order to continue to drive trial of unique Williamsburg Oil Colors, GOLDEN has developed a countertop display highlighting 4 colors endorsed by professional artist testimony and usage suggestions. Colors featured are Courbet Green, Payne’s Grey Violet, Prussian Blue, and Raw Umber. The countertop display is available at an additional 15% to retailers. Items featured in the countertop display are eligible for a MAP of 40% off list price during the promotional period. The promotion period runs from April 3 to May 26, 2017. The retailer order and shipping period is from March 20 to May 12. Orders placed via distribution will drop ship to store.

WB “Artist Picks” Counter Unit – Item # WB6008P30-0, UPC # 738797965393, List Price $270.24

Please contact your MacPherson’s Account Manager with any questions about the above-mentioned trade and consumer promotions in addition to other upcoming Sales and Marketing initiatives with the QoR Watercolor brand of products.

GOLDEN Introduces New Packaging Utilizing Post-Consumer Recycled Material

In alignment with Golden Artist Color’s aspirations for environmental sustainability,  the company will begin introducing 25% post-consumer resin on some of its cylinder and jar packages. By collaborating with Cortland Plastics and Empire Emco, two local New York companies, GOLDEN was able to secure new containers and will introduce the packaging change to customers within the first quarter of 2017.

With this packaging transition, there will be no change to the dimensions or shape of the containers. It is possible that customers will notice a very slight change in the container color, with minimal cloudiness, as compared to current packaging.

Containers affected by the change are as follows:

  • Cylinders
    • 1 oz., 4 oz., 8 oz., 16 oz.
  • Jars
    • 8 oz., 16 oz., 32 oz.

GOLDEN will continue to consider future opportunities where utilization of post-consumer resin aligns with corporate strategies and initiatives. If you have any questions about this change, please contact Regulatory Affairs Director, Ben Gavett at

Do You Stock Bristle Magic?

Saturday, January 19th, 2013

Bristle Magic is a miracle product  and sells like crazy when your retail staff points out the “Magic” to customers buying brushes and paints. They will thank you! Check out this short video to see how Bristle Magic completely disintegrates oil paint off a brush! Ask your MacPherson’s sales contact for all the details, or find it in the Pricer or OEX catalog under “MVBM”. The 12 bottle POP starter assortment placed on the checkout counter is a perfect “launch” pack (item number MVBM5).

Oh, and did we mention that this video can make a terrific Facebook or blog post?! It’s fun, engaging and informative and is just the sort of content your followers will appreciate.

Gamblin “Knowledge” Advisory | Alternative solvents, Unpredictable results

Friday, April 13th, 2012

With extra care and effort, artists can make almost any type of soap or cleaner work for studio clean-up. Some products consume a lot of water, some are much harder on brushes than others and some leave sticky residues behind. But most all do a decent job with extra effort.

And though we at Gamblin feel it’s never a good idea to wash pigments down the drain, each artist gets to choose the clean-up method that works best for them.

For modifying oil colors and mediums, however, alternatives to true artist’s thinners, even in very small amounts, can create major and unpredictable problems in artists’ paintings.

Effects on Paint Layers
Gamblin has tested a range of alternatives to true artist’s solvents, with some important and concerning results.


One family of products are corn-based solvents, sometimes sold as “bio-solvents” or “green” cleaners. These products had a biting smell, cut through multiple paint layers and dissolved the natural bristles of brushes.

In other tests, only a third to two-thirds of some alternative solvents evaporated, leaving behind a sticky residue in paintings.

Others thinned colors okay, but evaporated so slowly that they became trapped in paint layers. This caused clouding and matting as well as pocked, weak paint layers that could be easily scratched away.

Create without compromise

Gamsol has the ideal solvent strength ñ strong enough to effectively thin oil colors and clean brushes, but not so strong that it will dissolve dry paint layers or the bristles of your brushes.

Gamsol also has the ideal evaporation rate to support the flow of one’s painting and to allow artists to work in a safe studio without compromising artistic possibilities or permanence.

We want to caution artists of the significant and unpredictable risks that alternative solvents pose when they get into their paintings, even in very small amounts.

For modifying oil colors, we have always recommended Gamsol for its balance of performance and safety. Other true artist’s solvents can also do the job of thinning one’s oil colors, albeit with some to a great deal of compromise in Studio Safety.

Gamblin’s family of Galkyd painting mediums, Cold Wax, Gamvar Picture Varnish and Ground are all formulated with Gamsol. For this reason, as well as the range of other solvents available to artists (and their shifting formulations), we recommend only Gamsol for thinning these materials.

Elmer’s Products Foam Board Sustainability Commitment

Friday, June 24th, 2011

At Elmer’s Products, there is a belief that responsible actions lead to long-term success. They want to assure consumers and retailers alike that their products, when used as intended, are safe through their entire life cycle. Their continued cultural dedication makes our communities safer and promotes a cleaner environment for future generations to enjoy. From the workplace to the classroom, they integrate sustainable initiatives into their daily routines.

Reduce- Their foaming agent is 100% ozone-friendly and the process is formaldehyde-free.

Their Statesville, NC, plant has been recognized for its commitment to reducing energy consumption through low-energy, programmable lighting efforts, installation of programmable thermostats and adoption of intermodal transportation.

Additionally, their Statesville plant has reduced its number of annual non-recyclable solid waste loads by 10% or more on average.

Reuse- Foam board byproducts are reused as a fuel source to recover heat value, reducing the amount of electricity used.

Their Statesville facility reuses wooden and plastic pallets and recycles damaged ones that are no longer able to be used.

They continue to donate damaged electronics to local community colleges for repair and reuse versus simple disposal.

Recycle- Their Foam Board products contain recycled content, both internally and externally generated.

The Statesville facility implemented a massive recycling program to recycle as many materials associated with the production process as possible including scrap foam, corrugate, paper, blister cards, scrap shrink and stretch wrap, batteries and PET bands.

In 2010, the recycling program kept over 700,000 lbs. of materials from landfills.

With more than 30 years of category leadership and strong corporate values, they are dedicated to ensuring we meet our customers’ needs and provide quality, environmentally conscious products. They believe their performance-driven products paired with sound environmental practices will yield long-term success and enjoyment by generations to come.


Canson’s Eco-Friendly Back-to-School

Friday, August 6th, 2010

Go back to school with a new Eco-Friendly Line of art products featuring Eric Carle!


Canson’s new Eco-Friendly art products featuring the illustrations of renowned and beloved artist Eric Carle, are the perfect pads to pack in kids’ backpacks as they head to school next month.  The art pads all feature illustrations from Eric Carle’s “What Do You See” collection, such as Brown Bear, the Very Hungry Caterpillar and The Very Lonely Firefly among others.

Canson recognizes the importance of art in a child’s development; in fact, experts say that exploring different artistic options like drawing and painting are all first steps to the development of reading and writing, while tracing, cutting and pasting develop fine motor skills.

The new line of Eco-Friendly art products, which may be purchased directly from the Eric Carle Museum, offer a complete range of recycled, environmentally friendly products that were developed to inspire creativity and imagination in young children.

Canson’s new Eco-Friendly line can be further explored at, and it also just received its very own Facebook page, found at: Canson’s Facebook Page.  The first 200 people to post what their child saw this summer and expressed through art on the Facebook page, will win one of the new Sketch & Tell books in the Eco-Friendly Line.

Strathmore® Introduces Green Pad Stackout

Thursday, July 22nd, 2010

Strathmore invited artists to create their own vision of a green environment as part of their “How Do You See Green” Illustration Contest. The winning artwork is featured on Special Edition Recycled Sketch and Drawing Pads available just in time for Back to School. Now you can create your own colorful, attention-getting stackout to display these fine art pads using two easy-to-assemble kits:

·      SM79-37 sturdy pad stackout  merchandiser to bring product to shoppable height

·      SM79-33 sign kit with header sign, pole, signholder and self-adhesive pole clamps

Both items can be ordered at no charge and are available to ship with Back to School orders.


The Green Zone for Winter BTS

Tuesday, November 17th, 2009


Located in the centerfold of the just-released MacPherson’s Winter Buyer’s Guide is a new feature  – the Green Zone! This special section was inspired by retailers who asked us to share our ideas for “green” end-caps. A team of green-leaning MacPherson’s employees got together and developed end-cap suggestions, downloadable signage, vendors’ inspiring stories and more. See pages 40 and 41 in the Winter Buyer’s Guide or log on to for details. Have other great ideas? Let us know! We’re in the business of helping customers succeed.

Go Green! MacPherson’s e-Statements Now Available

Saturday, October 24th, 2009

Basic RGB

Make your work a little easier and help the planet, too! MacPherson’s e-mailed invoices have been such a hit that we developed e-mailable monthly statements, too. Would you like your statements e-mailed instead of snail-mailed? All you have to do is ask. Contact Sioban directly or log in to and click on the Customer Forms Setup link under Business Basics.

New MacPherson’s Feature: Go Green with Fewer Packing Lists!

Tuesday, October 20th, 2009

cartonlistDo you use that list of what’s in each specific carton we ship you? If you do, that’s great, we are glad to make checking in your orders easier.

If you don’t, you can join MacPherson’s effort to use less paper and turn that feature off for your store. Just click here to send an email and let us know!

Get a Free Peek at “The Challenges of Going Green” Webinar from NAMTA

Friday, January 16th, 2009

The Challenges of Going Green is the first in a series of NAMTA webinars designed to add value to your trade association membership. This one features Jeff Morrow will who lead you through this hour-long informative webinar, which you can view as many times as you want and share with your staff. In Jeff’s easy to follow yet impactful style the webinar explains what green is, what the consumers want in green products and the challenges that you will face in going green. Join us at your leisure and view this webinar, valued at $25. You can view the webinar free of charge by clicking here and then clicking on the “Purchase” button. Don’t worry, you won’t be charged!

MacPherson’s European Brands Going Green!

Tuesday, December 23rd, 2008

Companies across the globe are stepping up their efforts to become more environmentally responsible in their practices and products. Leading the movement in the art supply industry have been several well known and trusted brands from Europe.

In Italy, RGM has taken action by using varnishes on its wood-handled painting knives that are gentler to the environment. Italian easel maker MABEF has also taken environmental responsibility into their own hands in recent years, starting with the easel production process itself. 100% of all wood production scrap is recycled into wood pellets, which are used as environmentally friendly fuel to heat the company’s entire facilities. Since 2004, MABEF has been producing their easels with only high-quality solid beechwood that comes from controlled areas where prompt reforestation is ensured. In that same year, MABEF also obtained FSC certification.

The FSC (Forest Stewardship Council) is a non-profit, non-government organization that oversees responsible management of the worlds forests. Its goal is to preserve natural forests and their inhabitants.  FSC certification is awarded to companies that meet the strict requirements set for day to day manufacturing operations to help achieve these goals.

In 1998, German company STABILO was the first pencil manufacturer in the world to gain FSC certification. For over a decade, STABILO has been striving to find ways to use natural resources such as water and wood in more responsible ways, save energy, and step up recycling efforts. From 2005 to 2007 alone, STABILO reduced overall company energy use by 30%, increased use of FSC-certified wood by 2000%, and increased recycling rates by over 30%!

For 2009, STABILO will be launching its new line of GREEN products, including FSC-certified colored pencils, dry highlighters and graphite pencils. Come preview these exciting new products at the MacPherson’s booth at CHA (booth # 2213).

MacPherson’s New Items “Heads Up”

Thursday, October 30th, 2008

We have just published the latest New Items Report . You can check it out by clicking on this link:
New Items Report No. 215. In the meantime, here’s a quick peek at some of the great new items.

Pastel Sets from General Pencil
Check out some great new packaging and sets from General’s featuring extra smooth, pure pigment compressed pastel sticks are ideal for fine art drawing. They can be used to create colorful, vibrant drawings or to add subtle color to charcoal or graphite drawings. They are oil-free, acid-free and can be blended with a paper wrapped stump or chamois.
4 new Pastel Set skus to choose from with amazing price points

Kids Paper Cutter & Glue Stick from 3M
Trust 3M to be innovative and this new item is a great companion tool to scissors for many paper-cutting tasks. The small handle of the Kids Paper Cutter is ergonomically designed for a child’s hand. The blade is not exposed, making it safe for a variety of arts, crafts and school projects. Sold as a separate sku with the same eye popping graphics, the new Kids Glue Sticks. The clear formula eliminates clumping and wrinkling on most papers. The clear tube allows users to see when the glue level is low, and the cap is designed for choke-resistance.

Painters Leafing Pens from Elmer’s
Just in time for the Holiday greeting card and handmade gift season, these leafing pens create dramatic highlights and accents to any art or craft project. The chisel tip can be used to create thin or thick lines on practically any surface including wood, paper, photos, plastic, metal, fabric and more. The non-toxic, acid-free ink is permanent and streak-free. Sold on a peggable card and offered in 3 metallic colors; copper, gold & platinum (silver.)

Art Sketching Oils Introductory Set from Gamblin
Looking for affordable oil painting gift sets that don’t compromise on quality? Gamblin Art Sketching Oils are made for painters that are learning or experimenting with new ideas. They are formulated from the same high-quality pigments used to make Gamblin’s Artist Grade Oil line, allowing painters to get to know the color mixing properties of pigments, but at a slightly reduced pigment load. w This introductory set includes 37ml tubes of titanium white, cadmium yellow light, cadmium red light, alizarin crimson, ultramarine blue, and phthalo green. It also contains a gesso board panel, a palette knife, a paintbrush, a palette, a Navigating Color Space DVD and a color-mixing guide. Best of all the retail is only $49.95!

Pilot’s New BeGreen Precise Retractable Gel Ink Pen
Look out for more products in the “Green” category offereing consumers a responsible choice in writing instruments. This is the first gel pen that we have seen and Pilot’s BeGreen Precise Retractable Gel Ink Pen is made from 70.6% recycled material. They contain acid-free, archival, smooth-writing, smear-proof gel ink. The distinctive two-tone barrel features a ribbed grip for comfort and control. With patented precise needle point technology they allow for a fine point every time. They are retractable and refillable for continued use with Pilot G2 and Q7 refills.

Check Out Landfill Art, the Ultimate in Green Art Projects

Wednesday, October 15th, 2008


Ken Marquis of Marquis Art in Wilkes-Barre, PA has created a Global Art Project that  involves the recycling of more than 1,000 landfill automobile hubcaps by turning them into Metal Canvases and, subsequently, art. It’s a non profit effort and will, eventually, involve artists from all over the world. The project got started with local artists and is now expanding statewide to  artists from every county in Pennsylvania. The grassroots project needs your help making connections with an artist in every state as well as artists around the globe.

The 1,041 pieces of rusted metal are actually old automobile hub caps from the 1930’s through the 1970’s. Each hub cap, after being cleaned and primed, is affectionately called a “metal canvas.” Although most “metal canvases” have been transformed by the artist using oil or acrylic paint, some have been weaved on, glued or screwed or welded to, or made into fine sculpture.

Ken notes, “I have found that the fine artists I have worked with on this project do not even flinch when looking at this white round disc of metal canvas. And why should they.  Artists from the beginning of time have used cave walls (Lascaux, France and Altamira, Spain,) walls of pyramids (Egyptians,) animal skins (American Indians,) etc… as their canvas.”

Although the project is in its infancy (Ken hopes to have it completed by 2012,) it will evolve from a simple idea of taking forty-one old rusted hub caps and creating forty-one pieces of great art. The second phase has already started with the acquisition of 1,000 additional rusted hub caps which will be turned into cleaned and primed “metal canvases.” The project will continue with finding 1,000 talented artists who believe in this project.

The third phase will be publishing a book on the project showcasing all one thousand forty one (1,041) completed “metal canvases.”

Check out the website Land-Fill Art and see how you can get involved!