Archive for the ‘Golden’ Category

Information Worth Sharing: New Video From Golden, Perfect For Painters – Minimizing Support Induced Discoloration (SID)

Tuesday, September 18th, 2018
Golden Artist Colors

Support Induced Discoloration (SID), what is it? and how to minimize it. from Golden Artist Colors on Vimeo.

Proper preparation can change everything. Set your staff up for success when chatting with customers and ensure that your community gets the best results when painting, from start to finish. Golden’s new video demos step-by-step how to minimize Support Induced Discoloration (SID). SID occurs when contaminants are drawn into paints and mediums as they dry – it is most noticeable with light colors, gel mediums and glazes. This video demos how to prepare a canvas or board with Gloss Medium to minimize SID before painting.

Videos are quick and easy to share on Facebook – a great way to boost your organic reach with valuable content. Check out Golden’s other videos on Vimeo and YouTube for additional resources.

New Video Details Unique Product Application from GOLDEN

Saturday, June 30th, 2018

Encaustic painting is popular, but somewhat complicated to set up. Achieve the look of Encaustics using GOLDEN Matte Gels and Mediums – no heating, fusing or waxy clean up necessary. Share this new video with your customers or follow along to create an in-store demo! Learn how with this new video in the Video Library. More videos coming soon, so please check back!

Achieving an encaustic look with Golden Matte Mediums from Golden Artist Colors on Vimeo.

New Videos Detail New Products from GOLDEN

Wednesday, May 16th, 2018

This year GOLDEN has launched several new products and is excited to share some new videos with you! Four new videos have been added to the Video Library that your customers might find interesting and valuable. You can find them here and be sure to share. More videos coming soon, so please check back often!

Williamsburg New Colors

NEW COLORS from Williamsburg! from Golden Artist Colors on Vimeo.

Cobalt Teal

The Return of Genuine Cobalt Teal from Golden Artist Colors on Vimeo.

Benzimidazolone Yellow

NEW Benzimidazalone Yellows from Golden from Golden Artist Colors on Vimeo.

Light Value Colors

7 New Golden Heavy Body Light Color Values from Golden Artist Colors on Vimeo.

New Support Guide from GOLDEN!

GOLDEN offers a variety of items to help retailers support sales of GOLDEN Acrylics, educate customers and train staff. Our new Support Catalog lists these items with photos and descriptions, making it easy to select the items you need. The Catalog includes images and descriptions of POP Blades and Banners, Demonstration Kits, Product Guides and Literature, Merchandising Components and more.

The support catalog is available digitally as a PDF and can be downloaded from Marketplace.

Log in and navigate to the Documents and Media section. Click on the Information & Forms folder, then the Support Requests folder. The support catalog and order form are in the Golden folder.

If you don’t have a Marketplace user name and password, enter the New User information to set up an account.

Golden News March 2018

Tuesday, March 27th, 2018

GOLDEN Conducting Training for Artist Educator Program

September 30-October 5, 2018

Golden Artist Colors is seeking painting and mixed media teachers for its GOLDEN Artist Educator Program (GAEP). The Program grants certification after the week of training and successful completion of a test. The training is being held in the beautiful Hotel Mazarin in the French Quarters of New Orleans. Interested candidates need to complete an application by June 1 for consideration. Please visit to complete the application and for more details.

NAMTA Art Materials World 2018 is Just a Couple Weeks Away!

At NAMTA Art Materials world 2018 in Dallas, TX, we hope many of you took the time to stop by our Booth (#307) to say hello and see some exciting new items!

While at the show you would have had a first-hand look at the NEW! QoR mini and QoR Masking Fluid. There was also a chance to see several new Heavy Body Acrylic colors and sets while learning about new tube merchandising, better utilizing retail space and a gravity fed system to improve efficiency in stores by 20%! Williamsburg Oils introduced seven new colors at NAMTA. We also shared two consumer promotions with you for GOLDEN Acrylics and Williamsburg Oils, aimed at increasing foot traffic in your stores!

As always, thank you for your continued support!

Golden News January 2018

Sunday, January 28th, 2018

Winter B-T-S Promotional Period Reminder

All GOLDEN  Artist Colors brands and associated products can be advertised up to 40% off every day until February 8, at which time advertising goes back to 30% off every day. Please contact the GOLDEN  Sales Department directly with any questions.

GOLDEN  to Attend CAA Mid-February in Los Angeles, California

For a number of years, GOLDEN  has been exhibiting at the College Arts Association (CAA) Annual Conference. As the world’s best-attended international art conference, CAA’s meeting will facilitate networking opportunities and enable participants to exchange ideas and information with colleagues from across the globe. It’s a great opportunity for us to engage with college and university professionals in the art community. This year, the show will be at the Los Angeles Convention Center from February 21 – February 24, 2018.  GOLDEN  folks from the US will be present in the Golden booth (#424 & #426), so please stop by and visit.

Master Teacher Art Exhibition at GOLDEN Artist Colors Loft Gallery

GOLDEN  Artist Colors has partnered with its local DCMO, Madison-Oneida and Herkimer County BOCES to host its second Master Teacher Art Exhibition. The Opening Reception will be held on Saturday, February 17, 2018 from 4:00 to 6:00 pm in The Loft Gallery at GOLDEN Artist Colors. The exhibition will feature artwork by 17 local art teachers who participated in the recent Master Teacher Program, which was held at GOLDEN  in the fall of 2017. The 8-week-long Master Teacher Program offered two professional painting instruction courses for art teachers in the local community and was focused on helping participants explore a range of painting media and techniques to reinforce or establish their own voice.

Just Paint #35 Will Be Online and Landing in Mailboxes Late February

Our intention is to offer Just Paint as a valuable resource, providing interesting ways for artists to engage with materials and we sincerely welcome your feedback.

Articles in the upcoming issue include:

  • Statement from Mark Golden
  • Zinc Oxide: Warnings, Cautions & Best Practices as it Relates to Oil Paints
  • New Colors from Williamsburg Oils
  • Introduction of Benzimidazolone Yellow Medium & Light
  • Sam & Adele GOLDEN Foundation (SAGF) 20th Anniversary Art Auction Benefit
  • Scholastic Educator Residency

To read these articles and much more, go to, a site dedicated to housing all past issues of the Just Paint newsletter and so much more. If additional printed copies of Just Paint are required for in-store presentation or staff distribution, contact your MacPherson Representative for ordering instructions.

Golden News December 2017

Wednesday, December 27th, 2017

GOLDEN Launches NEW QoR® mini

Compact color for artists on the move.


QoR® Watercolor will be launching the QoR mini 12 Half Pan set and adding QoR Masking Fluid to the product line.

The totally new solid half pans of color within QoR mini re-wet beautifully and deliver the lively painting performance artists expect. QoR mini fits 12 half pan watercolors in a tin smaller than an index card. It fits perfectly in your pocket or purse for urban sketching and plein air painting. Features include:

  • Stamped wells on tin lid offer convenient mixing space
  • Innovative non-staining silicone insert with embossed letters next to each pan to reference colors
  • Standard size removable/refillable half pans
  • Watercolor paper insert to paint out a color reference key
  • Vibrant, clean mixing primary colors along with convenient secondary and earth colors

Order Details:

Item #: GD7000015-0 (Coming soon)

UPC: 738797012295

List Price: $99.99


  • Available February 12, 2018. Standard freight.
  • No minimum order.
  • Standard discounts apply.
  • Get an extra 20% discount on pre-orders now through March 16, 2018.

See your MacPherson Sales Representative for more information.

More GOLDEN Heavy Body Colors for 2018, Same Footprint

GAC Light Value Colors

All Heavy Body retailers can now offer a greater selection of colors within their current GOLDEN cabinets with the introduction of a new tube shelf for 2 oz. Heavy Body cabinets that increases the tube count from 10 to 12 per shelf. That’s a 20% increase in colors with no additional space required! And just as conversion kits are available, GOLDEN is also launching several new colors!

Cobalt Teal is back! Very popular when it was previously available, GOLDEN had to discontinue it when the pigment became unavailable. The launch of QoR watercolors helped us discover a new pigment supplier, so we can bring this very desirable single-pigment color back to Heavy Body acrylics. The Phthalo and Titanium blended Teal will remain available.

New Light Value Colors! For 2018, seven new light value colors add bright and convenient blends to what is already the most extensive palette in artist acrylic colors. Colors include Light Bismuth Yellow, Light Orange, Titan Violet Pale, Light Phthalo Blue, Light Phthalo Green, Titan Green Pale, and Titan Mars Pale.

New Yellows with Exceptional Lightfastness! We continuously test our products to make sure that we are providing the best materials available to artists. Recent tests reveal that the pigments PY3 and PY73, used in our Hansa Yellow Light and Hansa Yellow Medium formulations no longer meet the highest ASTM Lightfastnesss standards. To provide the bright and lightfast yellows artists need we are introducing Benzimidazolone Yellow Light and Benzimidazolone Yellow Medium across all acrylic color lines in 2018. The Hansa colors will remain available in open stock tubes, however, the new Benzimidazolone colors will replace Hansa Yellow in sets beginning February 12, 2018.

All of these changes are highlighted in MacPherson’s Spring Catalog. For specific information regarding conversion kits and color changes detailed above, reference the MacPherson website OEX Golden or contact your MacPherson Sales Representative.


Williamsburg Adds Seven NEW Colors in 2018!

WBNewColorBlade_462X1200Williamsburg Handmade Oil Colors will be introducing seven exciting new colors exemplifying the beauty and quality of our paints while extending the largest range of oil colors available anywhere. Additionally, in response to concerns surrounding the use of zinc oxide in oil paint formulations we have reformulated 12 color blends to be zinc free.

These new Williamsburg colors for 2018 exemplify the beauty and quality of our paints while extending the largest range of oil colors available anywhere:

  • Transparent Yellow Iron Oxide
  • Tranpsarent Red Iron Oxide
  • Pyrrole Red
  • Pyrrole Orange
  • Nickel Azo Yellow
  • Bismuth Vanadate Yellow
  • Titan Buff

Space for new colors will be created from the discontinuation of Mars Orange Deep and Slate Black due to pigment availability. For existing planograms, conversion kits will be available starting February 12, 2018.

For further details, please contact your MacPherson Sales Representative.

Visit GOLDEN at Creativeworld 2018

For close to 20 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year we look forward to having this time to visit with our friends and trading partners. Please plan to come see us in our booth location, Hall 4.1 Stand C12, where we will be featuring all three of our brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.

Please be sure to stop by and visit during the show, which is from January 27 – January 30, 2018. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at

We look forward to seeing you and sharing what’s new!

Golden November 2017 Industry News

Monday, November 27th, 2017

GOLDEN Working Artist Program Director, Patti Brady, Announces Retirement

pattistudio3 (002)

It is with mixed emotions that we announce the retirement this December of Patti Brady, the Director of the GOLDEN Certified Working Artist and GOLDEN Artist Educator Programs.

An accomplished studio artist, Patti joined Golden Artist Colors in 1994 and embarked on building these innovative education programs artist by artist, market by market. Today 34 professional artists comprise the Working Artist Program, providing in-depth lecture/demos to audiences across the US and in several international markets. Patti also led the development of the GOLDEN Artist Educator Program, a network of over 180 independent workshop teachers who feature GOLDEN products in their events.

Furthermore, Patti has had several individual contributions which have helped generate artist engagement in numerous media outlets, including the writing of technical articles for the GOLDEN Just Paint newsletter, the development of various instructional videos, and authoring her acrylic text, Rethinking Acrylic: Radical Solutions for Exploiting the World’s Most Versatile Medium, published by North Light Books in 2008. Over time, Patti has become the face of the GOLDEN brand to many artists throughout the world.

In retirement, Patti is looking forward to more time dedicated to her work and travel. Please join us in thanking Patti for her service to the industry and wishing her the best in retirement. You can contact Patti and stay up to date with her work on

Golden News October 2017

Friday, October 27th, 2017

GOLDEN Supports O+ Art Festivals

O+Nani Chacon

Founded in 2010 in Kingston, NY, by a small group of artist-activists, doctors and a dentist, O+ is a national nonprofit working in cities around the country to support the exchange of “the art of medicine for the medicine of art.” O+ brings together artist communities, health and wellness providers, and corporate sponsors to make possible the exchange of mural painting, music, poetry and other artistic performances for free medical services made available to underinsured artists. The organization’s year-round efforts culminate in one-day and weekend-long festivals in select cities. 

O+Jia Sung

GOLDEN has been supporting mural artists participating in O+ for the last 4 years, but decided to heighten its participation this year in several ways:

    • GOLDEN donated paints to 5 mural artists for the Kingston festival, as well as paints to mural artists at the Poughkeepsie, NY, and Haverhill, MA, events earlier this summer.
    • Mark Golden spoke on a panel at the Kingston event in collaboration with the Good Work Institute, engaging the audience in the importance of building communities and how to sustain those communities in the future.
    • GOLDEN was a lead monetary sponsor for the Kingston festival this year.
    • GOLDEN sponsored 15 optometry appointments in Kingston.
    • GOLDEN supplied a bus for close to 30 staff members to attend the Kingston event and experience all that the O+ Festival has to offer.

To learn more about the O+ Festival, visit For more information about the Good Work Institute, go to




GOLDEN Sites Now “Responsive”

All three GOLDEN websites for its brands are now “responsive,” making it easier for site visitors to navigate the sites on smart phones & tablets. The most recent changes were made to the website. One of the areas on the site most affected by this upgrade was the Store Locator section, so now consumers will experience improved functionality and search results. If you haven’t had a chance to check it out yet, please do so and especially on your smartphone or tablet!

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

Golden & QoR September News

Wednesday, September 27th, 2017

Holiday Set Promotions from GOLDEN

If you haven’t done so already, be sure to check out the holiday set promotions from GOLDEN. Paint is the perfect holiday gift for artists. With this in mind, GOLDEN is offering a 10% discount on select sets for the 2017 holiday season.  Get up to 60% off on GOLDEN sets featured in the Holiday Buyer’s Guide 2017 through December 31, 2017!


  • Standard freight. No minimum order.
  • Extra 10% discount.
  • Orders accepted: July 3, 2017 – December 1, 2017.
  • Shipping period: September 18, 2017 – December 8, 2017.
  • Limited MAP Policy Adjustment (US Only): Limit of 40% off from September 18, 2017 – December 31, 2017 on these items only.



GOLDEN Holds Artist Educator Program Training, Continuing to Expand Reach

From October 1-6, Golden Artist Colors will be holding an intensive training for 20 artists who will be joining the GOLDEN Artist Educator Program, an affiliated collection of GOLDEN trained independent workshop teachers. Meeting in New Orleans, these teachers will explore new and innovative ways to teach color mixing and applications. They will also gain an in-depth understanding of GOLDEN Gels & Grounds and numerous acrylic techniques to offer their workshop students, both in traditional and contemporary styles. The training will give participants new tools to increase their workshop offerings, assist them with teaching a wide range of subject matter and help them increase their student population. GOLDEN Artist Educators currently offer workshops in Australia, New Zealand, South Africa, Israel, Canada, Brazil, Chile, Barbados, USA, Northern and Southern Europe.


QoR® Watercolor Sets Getting Updated

The wraps on QoR 6 color and 12 color sets have been updated to make it easier for artists to distinguish between the sets. Changes include:

  • Greater difference in color washes between sets
  • Contents portrayed graphically on the face, including swatches for all colors and tube size
  • Larger type for set name and number of colors

The method of contents listing have also changed on the back of the packaging, making it easier for artists to confidently decide which set offers the best selection of colors for their work. Sets with the updated packaging will start shipping this month.


GD7000001-0 QoR Introductory 6

GD7000002-0 QoR Earth Colors 6

GD7000003-0 QoR High Chroma 6

GD7000010-0 QoR Introductory 12

New QoR Set Packaging Old QoR Set Packaging QoR Set Back

Golden News August 2017

Monday, August 28th, 2017

New Videos Reinforce Endless Possibilities with Non-Color Products from GOLDEN – Grounds, Pastes and Mediums

This year GOLDEN launched an integrated campaign to give artists a deeper knowledge of gels, pastes, grounds and other non-color products in order to help them unlock the full potential available to them through its complete product line! The initiative included new packaging design, in-store signage and new educational videos for non-color products such as Grounds, Pastes and Mediums. Four new videos have been added to the Video Library that your customers might find interesting and valuable. They can find them here:

What, Why & How: GOLDEN Fluid Mediums with Patti Brady

Golden Fluid Mediums

What, Why & How: Painting with GOLDEN Acrylic Gel

what, why and how painting with golden acrylic-gel

What, Why & How: GOLDEN Gessos and Grounds

what, why and how painting with golden gessos & grounds

What, Why & How: GOLDEN Molding Pastes

what, why and how painting with golden molding pastes

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

Golden News July 2017

Thursday, July 27th, 2017

Art Benefit Auction for the Sam & Adele Golden Foundation for the Arts!

The Sam and Adele Golden Foundation will be celebrating its 20th anniversary with an art benefit auction. There will be over 180 works of art available for sale, generously donated by artists, artists in residence, and the Golden family. Although you may not be able to join on August 12 for the LIVE and SILENT auctions, Golden invites you to participate in the ONLINE auction. Visit Paddle 8 (link below) now to preview the selection of art, and the value of the artworks. On July 31, the auction site opens for two weeks, with the addition of revealing beginning bid prices. The ONLINE auction closes August 14. All proceeds from the sales of the auctions will be used to grow the endowment, for sustainability of the program and for financial assistance to the artists in residence.

The Golden Foundation is a not for profit organization which supports artists working in paint. Its residency sessions run for 4 weeks at a time, February through November. Artists spend much of their time experimenting with the latest paint materials and technology available to the industry today. Visit for more information about the Golden Foundation. And if you find yourself in beautiful upstate New York, stop by and see the residency barn, a restored 100 year old barn with studios and living space.

New GOLDEN Pouring Videos from GOLDEN

Two new videos were recently added to Golden’s Video Library that your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach. Please visit Golden’s YouTube or Vimeo page to check them out!


Prepping the surface and creating mixtures with GOLDEN Fluid Acrylics and GAC 800 for the “Big Paint Pour” featured in part II.



From the artist workshop at GOLDEN, a two by eight foot (61 x 244 cm) paint pour using Fluid Acrylic Colors mixed with GAC 800 as a pouring medium.–with-golden-gac-800

Go to or to learn more about GAC 800.

To learn more about GOLDEN Fluids, go to

B-T-S Promotional Period Reminder

Remember that extra discounts are available through MacPherson’s – please refer to the BTS Buyer’s Guide. Also note that advertising can be extended to 40% off every day for all three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) beginning on 07/24/17 and expiring on 09/29/17.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

Golden News June 2017

Wednesday, June 28th, 2017

MacPherson’s Dealer Workshop A Great Success (a thank you note from GOLDEN)

Thank you to MacPherson’s personnel for hosting an incredible workshop! Your planning and preparation led to a very organized, valuable event. The hands-on demonstrations were interesting and informative for all. We were pleased to see so many retailers in attendance. Having such commitment and enthusiasm from our retail partners in support of all three GOLDEN brands is appreciated tremendously!

Williamsburg Oils Brand Strategy

This Spring, Golden Artist Colors introduced a new digital marketing campaign to drive awareness and trial of the Williamsburg Handmade Oils brand. The campaign integrates new informational videos on the brand, a new dedicated Instagram page (, social media advertising on Facebook, and direct outreach to influential oil painters. Details of the campaign are being made available to Distributors and Retailers through 3 weekly e-blasts being distributed from mid- June to the end of June. Segments of the video are available for viewing on Contact your GOLDEN Sales Representative for more information about this campaign.

Get Artists Excited About Exploring Acrylic Beyond Color!

Mediums Explorer Set 1

GOLDEN offers an extensive range of Gels, Pastes and other mediums to provide artists with limitless opportunities for creative expression. The limited-time GOLDEN Mediums Explorer Set includes three popular mediums that allow artists to extend paints, alter sheen, adhere collage projects, create glazes, build texture and so much more!

The Mediums Explorer counter unit holds six sets, with another six supplied for restocking. Each set contains a 4 oz. jar of Molding Paste, a 4 oz. jar of Regular Gel Matte and a 2 oz. cylinder of Gloss Glazing Liquid. These displays will start shipping July 10 and will continue through September 15.

Digital assets are available to help you communicate this offer to your customers. Visit, log in and navigate to the Documents and Media section then click on the Initiatives folder to access the information.

GOLDEN Mediums Explorer Counter Unit

Item #: 0000P84-0, UPC: 10738797012544, List Price: $183.48

GOLDEN Mediums Explorer Set

Item #: 0000P83-0, UPC: 738797012547, List Price: $15.29


Mediums Explorer Set only available via Counter Units. Display drop ships direct to retail.
Mediums Explorer Set 2

Contact your GOLDEN Sales Representative or call Customer Service at 800-959-6543 with questions.

Get an Extra 10% Discount on 2017 Holiday Sets!

The gift of paint is the perfect holiday present for artists. With this in mind, GOLDEN is offering a discount on select sets for the 2017 Holiday Season.

  • # GD0910-0 – GOLDEN 6 Professional Heavy Body Acrylics Set
  • # GD0957-0 – GOLDEN OPEN Slow-Drying Acrylics Landscape Set
  • # GD0905-0 – GOLDEN 10 Professional Fluid Acrylics Set
  • # GD0945-0 – GOLDEN Acrylics Gels & Paste Textures Set
  • # GD0953-0 – GOLDEN High Flow Acrylics Assorted Colors Set
  • # GD0954-0 – GOLDEN High Flow Acrylics Transparent Set
  • # GD0964-0 – GOLDEN High Flow Acrylics Drawing Set
  • # WB6008005 – WB Signature Oils Colors Set
  • # WB6008010 – WB Landscape Oil Colors Set
  • # WB6008015 – WB Traditional Oil Colors Set
  • # WB6008020 – WB Modern Oil Colors Set
  • # QR7000001-0 – QoR Introductory Six Watercolor Set
  • # QR7000003-0 – QoR High Chroma Six Watercolor Set
  • # QR7000002-0 – QoR Earth Colors Six Watercolor Set
  • # QR7000010-0 – QoR Introductory Twelve Watercolor Set
  • # QR7000020-0 – QoR Twenty-four Watercolor Set


For ordering terms and additional information visit

GOLDEN Educator Residents & Top Finalists Announced!

Golden Artist Colors and the Alliance for Young Artists & Writers are pleased to announce the recipients of the 2017 GOLDEN Educators Residency:

Lucy Harackiewicz from Jamaica Plain, Massachusetts, Westwood High School

Margaret Minardi from Ft. Salonga, New York, Northport East Northport High School

Elizabeth Stainton from New York, New York, The Brearley School

Collectively, these educators have been teaching for over 65 years.

The residency is a partnership between the Alliance for Young Artists & Writers and Golden Artist Colors, who have partnered for a third year to offer an unprecedented opportunity for Art Educators with a student who received recognition in the 2017 Scholastic Art & Writing Awards. The three selected educators are invited to participate in this two-week artists’ residency in a sylvan setting in upstate New York through the Sam & Adele Golden Foundation in July/August 2017. They will also each receive a gift certificate for $1,000 for GOLDEN paints.

Virginia McEnerney, Executive Director of the Alliance for Young Artists & Writers said, “Golden Artist Colors is to be commended for making this exceptional opportunity available to outstanding educators. We were most impressed by the quality of the applications we received this year. Teachers are part of the lifeblood of the Scholastic Art & Writing Awards, and we are privileged to have this moment to show our appreciation for their efforts in the classroom as well as our respect for their work as artists.”

The Alliance partnered with the National Art Education Association to review the applications to the residency. In addition to the three residents selected, nine additional finalists were identified and they will also receive $1,000 gift certificates for GOLDEN paints.

Congratulations to the 2017 GOLDEN Educator Residents and Educator Finalists! If you’re interested in learning more about these artists and seeing their artwork, be sure to visit

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

Golden News – May 2017

Monday, May 29th, 2017

QoR Tubes

Reinvigorating the QoR® Watercolor Brand

In February Golden Artist Colors introduced an investment in pricing and consumer marketing to reinvigorate the QoR Watercolor brand. The long term success of QoR watercolor is a key pillar within the Golden Artist Colors vision. The brand’s patented Aquazol® binder, which enables high pigment concentration and increased application options, and its line of innovative watercolor grounds are loved by many artists who have tried the brand. Due to significant premium pricing and the introduction of an entirely new brand identity (QoR), the QoR brand was not delivering the consumer adoption rates that GOLDEN, or you, desire. To reset QoR on a growth trajectory of significant scale, GOLDEN is introducing an integrated long term investment strategy that combines a pricing recalibration with an amplified consumer marketing plan. Through these efforts it is our firm belief that the QoR brand will be recognized as one of the most important contributions to watercolor artists and to all artists that want to reach a new level of possibilities of performance, depth of color and permanence.

As part of that initiative, on May 6th, 2017 the MSRP on QoR will be reduced by 15%.  This investment is designed to maintain a price premium that Golden believes is warranted by product differentiation and performance, while making the brand more accessible to new users.  Below you will see the new pricing by series.

By now you should all be aware of the specific key areas of focus that have been put in place for this effort. Please contact your GOLDEN Sales Representative for any additional questions that you might have. Thank you for your continued support of all the GOLDEN brands.

GOLDEN Attendance at Upcoming MacPherson’s Dealer Workshop (DWS)

GOLDEN is looking forward to seeing you at the upcoming MacPherson’s Dealer Workshop in Anaheim, CA!

Join Golden Artist Colors for a fast moving, one hour session, designed to reintroduce our non-color products. This session will include hands-on activities that will give you a fresh understanding of the powerful capabilities available when using GOLDEN’s Gels, Pastes, Mediums, and Varnishes.

Explore the versatility of these products through techniques like monoprinting, image transfers, wood staining, fiberglass structures, floorcloths, mural protection, and hard edge techniques. Restore your understanding of these important products to help stimulate incremental sales of GOLDEN colors, just in time for your non-color store resets.

  • Date: June 6th – 8th
  • Location: Wyndham Garden Grove
  • Time: 3:00 – 4:00 pm (Santa Rosa Ballroom, B2)

GOLDEN Introduces Four New Certified Working Artists

Golden Artist Colors continues to invest in artist education by bringing 4 exciting artists into its Working Artists network. These artists will participate in extensive training on GOLDEN products from July through the end of 2017, and will be ready to conduct lecture demos in 2018 in their geographies. Please reach out to your GOLDEN Representative if you have 2018 lecture/demo opportunities in Texas or Utah!

  • Maureen Seeba: Houston, TX
  • Jenny Granberry: Austin / San Antonio, TX
  • Justin Burns, Fort Worth / Dallas, TX
  • Stacy Phillips, Salt Lake City, UT

Golden Artist Colors “Lifts” Artists as National Sponsor of O+ Festival

Haverhill, MA, Poughkeepsie, NY, and Kingston, NY

Involved with the O+ Festival for the last several years, GOLDEN has decided to enhance its support of the organization in 2017 not only by providing mural artists with expertise from its Materials & Application Specialists team, but with a donation of materials for the murals in three festival cities as well. GOLDEN will also be providing funds for Optometry care for visual artists and defraying lift costs in each of the cities.

O+ Festival is a non-profit organization powered by volunteers whose mission is to build long-term relationships between artists and health and wellness providers to help strengthen local communities. The organization’s year-round efforts culminate in a weekend long celebration, during which artists and musicians create and preform in exchange for a variety of wellness services donated by local doctors, dentists and complementary care providers. The entire community experiences the healing power of art and music as well as wellness education offerings that take place throughout the weekend. Through the creative local exchange of art and music for diverse holistic care, O+ has been able to bring awareness and meaningful care to those in need while boosting its community’s economy. To learn more about the O+ Festival, visit

Spring Promotions for QoR Watercolor + GOLDEN Fluid & OPEN Acrylics

Tuesday, March 28th, 2017

QoR Watercolor Buy 2, Get 3 FREE Promotion:


When consumers purchase any two 11 ml tubes of QoR, they will receive a Sample Set of three 5 ml tubes of QoR for FREE! The Sample Set contains Nickel Azo Yellow, Quinacridone Magenta, and Ultramarine Blue. Six of these starter kits will be shipped directly to all QoR retailers at no cost. In addition, retailers will be provided with a countertop dispenser unit for the sets, a tent card, an in-aisle banner and digital assets to help communicate the promotion through email, web and social media. Retailers can expect to receive promotional materials mid-March. Retailers will receive a FREE Sample Set for every two 11 ml tubes of QoR ordered during the order/ship period of March 13 to April 21. Quantities of promotional items will be monitored to ensure alignment with the promotional period. Distribution / retail replenishment order period will run from March 13 through April 21. Replenishment orders must include the Free Good on the order!

QoR Promo Three 5 ml Set – Item # 7000P62-0, UPC # 738797012509

Unique GOLDEN Fluid Acrylics / Free Gel Medium Promotion:


When consumers purchase three 4 oz. bottles of any GOLDEN Fluid Acrylics, they will receive a FREE 8 oz. jar of GOLDEN Soft Gel Gloss! Many artists have not yet experienced all the possibilities that GOLDEN Gel Mediums can offer to create glazes, alter sheen, and create textures in their artwork. The goal of this promotion is to introduce artists to the versatility of GOLDEN Soft Gel Gloss with the use of highly pigmented Fluid Acrylics.

All retailers currently stocking 4 oz. GOLDEN Fluid Acrylics will receive a free Promotional Starter Kit direct from GOLDEN at no cost. The Starter Kits include a countertop display containing five free units of GOLDEN Soft Gel Gloss as well as a tent card and in-aisle banner as tools to help promote the program. In addition, retailers will be provided with digital assets to help communicate the promotion through email, web and social media. A new Web Landing Page supporting the promotion will be created, offering application videos as well as other types of valuable content at

Retailers can expect to receive promotional materials late April. Retailers will receive a FREE 8 oz. GOLDEN Soft Gel Gloss for every three 4 oz. GOLDEN Fluid Acrylics ordered during the order/ship period of April 24-June 16, while distributors can order from April 10 – May 29. Quantities of promotional items will be monitored to ensure alignment with the promotional period.

8 oz. Promo Soft Gel Gloss – Item # 00P3010-5, UPC # 738797012530

GOLDEN OPEN Acrylics Free White Promotion


Just in time for spring, one of the most popular seasons for plein air painting, when consumers purchase any three 2 oz. tubes of OPEN Acrylics, they will receive a FREE 5 oz. tube of GOLDEN OPEN Titanium White! This program engages with all retailers currently stocking 2 oz. tubes of GOLDEN OPEN Acrylics.

A FREE Promotional Starter Kit will be shipped to OPEN retailers at no cost direct from GOLDEN. The Starter Kit will contain five FREE 5 oz. tubes of OPEN Titanium White, along with a tent card and an in-aisle banner to help communicate the promotion to customers. GOLDEN will also be providing retailers with digital assets to support the promotion through email, web and social media. Retailers can expect to receive promotional materials late April.

Retailers will receive a FREE 5 oz. tube of GOLDEN OPEN Titanium White for every three 2 oz. tubes of OPEN Acrylics ordered during the order/ship period of April 24 – June 16 while distributors can order from April 10 – May 29. Quantities of promotional items will be monitored to ensure alignment with the promotional period. All retailers that have purchased a 2 oz. OPEN Acrylics Set Set-Up at any time prior to the start of the promotion will automatically qualify for participation in the Spring 2017 Free OPEN Acrylics Color Promotion. Set-Ups purchased through GOLDEN Distribution qualify as well.

5 oz. Promo OPEN Titanium White – Item # 00P7380-3, UPC # 738797006065

GOLDEN Foundation ‘Made In Paint’ Exhibition April 8, 2017


The Sam and Adele Golden Foundation is pleased to announce their 5th ‘Made In Paint’ exhibition, celebrating the work of the 2016 artists in residence. The show will open April 8th from 4:30 to 6:30 and be available for viewing until July 28th (Monday through Friday). The exhibition will take place at the Sam and Adele Golden Gallery at Golden Artist Colors in New Berlin, NY.

Golden Artist Colors February ’17 News

Sunday, February 26th, 2017


Williamsburg Oils “Artist Picks” Spring Promotion

In order to continue to drive trial of unique Williamsburg Oil Colors, GOLDEN has developed a countertop display highlighting 4 colors endorsed by professional artist testimony and usage suggestions. Colors featured are Courbet Green, Payne’s Grey Violet, Prussian Blue, and Raw Umber. The countertop display is available at an additional 15% to retailers. Items featured in the countertop display are eligible for a MAP of 40% off list price during the promotional period. The promotion period runs from April 3 to May 26, 2017. The retailer order and shipping period is from March 20 to May 12. Orders placed via distribution will drop ship to store.

WB “Artist Picks” Counter Unit – Item # WB6008P30-0, UPC # 738797965393, List Price $270.24

Please contact your MacPherson’s Account Manager with any questions about the above-mentioned trade and consumer promotions in addition to other upcoming Sales and Marketing initiatives with the QoR Watercolor brand of products.

GOLDEN Introduces New Packaging Utilizing Post-Consumer Recycled Material

In alignment with Golden Artist Color’s aspirations for environmental sustainability,  the company will begin introducing 25% post-consumer resin on some of its cylinder and jar packages. By collaborating with Cortland Plastics and Empire Emco, two local New York companies, GOLDEN was able to secure new containers and will introduce the packaging change to customers within the first quarter of 2017.

With this packaging transition, there will be no change to the dimensions or shape of the containers. It is possible that customers will notice a very slight change in the container color, with minimal cloudiness, as compared to current packaging.

Containers affected by the change are as follows:

  • Cylinders
    • 1 oz., 4 oz., 8 oz., 16 oz.
  • Jars
    • 8 oz., 16 oz., 32 oz.

GOLDEN will continue to consider future opportunities where utilization of post-consumer resin aligns with corporate strategies and initiatives. If you have any questions about this change, please contact Regulatory Affairs Director, Ben Gavett at

Golden News January 2017

Wednesday, January 25th, 2017

A New Look for GOLDEN Grounds, Mediums, Additives and Varnish

GOLDEN 2017 Non Color Label Group Shot

Golden Artist Colors offers the broadest range of professional quality acrylic colors, mediums and grounds, providing artists limitless possibilities for creative expression. While the most dedicated GOLDEN customers understand the full breadth of their offering, many artists could benefit from a deeper knowledge of gels, pastes, grounds and other non-color products. They have yet to unlock the full potential available to them through Golden’s complete product line!

There is a tremendous opportunity to engage with artists and educate them on the possibilities contained within this segment of the GOLDEN line. Golden’s re-stage is an integrated campaign that includes new packaging design, in-store signage and new educational videos. An update to the labeling on their non-color products is a significant part of their efforts to make this product segment more approachable to all artists.

Some changes customers will notice with the product line repackaging include the following:

GOLDEN Non Color New Label Info

  • Color added to identify product sub-categories previously identified on shelf talker color strips
  • Updated color strips further reinforce this segmentation and break the non-color product segment into smaller subcategories, making them easier to visually digest in aisle
  • Larger text increases readability
  • Name changes to accurately reflect intended use or maintain consistency

The following In-store signage and literature are available to support the change:

  • Layered Surfaces POP Blade – Item # GDM012943, Support Cost $80.00
  • Product Name Changes laminate sheet – Item # M013238, will be sent to all retailers in Q1 of 2017
  • Mediums and Additives Reference Guide – Item # M013240, Support Cost $1.25

New educational videos and workshops will also be available:

  • Educational video series launching Q2 of 2017
  • Expanded working artist classes in mixed media
  • Print advertising and social media focus on non-color products

New labels will start going on containers at GOLDEN February 1, 2017. It may take up to several months for these new labels to cycle through inventory at GOLDEN and MacPherson’s.

GOLDEN 2017 New Label Single Jar

GOLDEN Sales Representatives will be working to reset store rack tags and color strips between February and July 2017.

If you need more information about these changes or have additional questions, please contact your GOLDEN Sales Representative or your GOLDEN Customer Service Representative at 607-847-6154.

Golden News December 2016

Tuesday, December 27th, 2016

Visit GOLDEN at Creativeworld 2017

For close to 18 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year GOLDEN looks forward to having this time to visit with friends and trading partners. Please plan to see them in booth location, Hall 4.1 Stand C12, where they will be featuring all three of their brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.

Creativeworld runs from January 28 through January 31, 2017. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at

Golden Artist Colors Develops New Lecture Series on Materials for Oil Painting

Golden Artist Colors is considered a leader in technical advances and material applications within the art community. To further share technical knowledge, GOLDEN is developing a new lecture program which provides an overview of the various materials used in oil painting to help the artist make informed choices in their work. The lecture runs approximately two hours and covers several topics including ground preparation, nuances of various pigments and mediums, and how different material choices can impact creative results and archival quality. The lecture is largely brand agnostic but will highlight certain aspects of the Williamsburg line where appropriate. The lecture is in development and will go live sometime in Q2 2017. The lectures will be conducted by four professional artists, based in New York, South Carolina, California and Virginia, and will be available in limited geographies in 2017.

The primary venue for these free lectures is colleges and universities with limited appearances at retail stores, art group gatherings and trade shows.

For more information about this program, contact Pat Pirrone at Golden Artist Colors (

GOLDEN Working Artist Program Accepting Applications for New Artists

Golden Artist Colors is currently accepting applications for artists in Texas, Arizona, Michigan, Kansas City, MO, and Salt Lake City, UT. The GOLDEN Working Artist Program is an exclusive team of international professional artists who share in-depth information and techniques with other artists. This is a part-time independent contractor position presenting Lectures on the GOLDEN Acrylic System to colleges, art stores and art groups. This opportunity suits artists needing time to paint and devote time to their career, but who also love to educate and teach. Applicants should have a minimum of a BFA or the equivalent with a studio practice and show history. Those selected will receive in-depth technical training. The deadline for applications is February 28, 2017. For more information, or to apply, visit: Golden Artists Program. As a retailer, if you know someone who might be a good fit for this position, please have them apply using the above link.

Golden News November 2016

Saturday, November 26th, 2016

Williamsburg Free Paint Promotion

Winter Back to School 2016

All Williamsburg retailers are invited to participate in this program aimed at active oil painting groups, oil painting classes, plein air societies, colleges and universities and all discerning or aspiring artists. Artists just need to purchase any three 37 ml tubes of Williamsburg Handmade Oil Colors and they will receive a 37 ml tube of Williamsburg Viridian, FREE!


Participating retailers will receive one Williamsburg Viridian promotional tube kit (ITEM # WB6008P150) for every three 37 ml tubes of Williamsburg Handmade Oil Colors purchased during the promotion buy-in period, while supplies last. One, custom labeled 37 ml tube of Williamsburg Viridian (Series 5, List Price of $37.29) will be packaged with a travel size Williamsburg Handmade Oil Colors color chart. Stocking retailers will be provided with in-store POP items, along with digital assets to assist in communicating the promotion through e-mail, web and social media.

Retailers can use this promotion to increase artist awareness of Williamsburg by providing them with an incentive to try colors they might not otherwise use and reward artists for engaging with the brand. Additionally, retailers can utilize this promotion to create energy around the brand that will result in increased sales of Williamsburg.

Promotional items will be available to ship beginning November 21, 2016. The promotional buy-in period is November 21, 2016 through January 27, 2017. The promotional period will begin January, 2, 2017 and end February 10, 2017.

When ordering through the MacPherson’s Online Express during the promotion, be sure to add your free goods to the order(s) ITEM # WB6008P150.

If you have any questions, please contact your Williamsburg Sales Representative or call GOLDEN Customer Service at 800-959-6543.

Just Paint #34 Hitting Mailboxes and Websites in December!

In the latest issue of Just Paint Mark Golden writes the first article in a series about painting on metal. In this article he details the types of aluminum to consider when thinking about using metal as a substrate in artwork as well as how to prepare these surfaces for the best adhesion possible.

In an article by Sarah Sands, she investigates Pigment Volume Concentration and its role in color. In this article she focuses on examining some of the ways a pigment’s color changes when used in different systems, such as watercolor, casein, egg tempera, acrylic, encaustic and oil.

Material & Application Specialist Cathy Jennings details the use of GOLDEN Archival MSA Varnish over transparent watercolor on paper as well as some other options for protection of watercolor paintings when on display.

This past September GOLDEN celebrated the artwork of Kikuo Saito with an exhibition of his artwork, ‘Color and Drawing’ at The Sam & Adele Golden Gallery (SAGG) at Golden Artist Colors. Gallery Director, James Walsh explains Saito’s career as an artist and the show in an article in this issue of Just Paint. If you’re not able to visit the gallery before the show comes down in March 2017, you can still see the show by taking a Virtual tour.

Lastly, in this issue GOLDEN celebrates their third year working with the Alliance for Young Artists & Writers. This year they offered extended residencies for three teachers advancing their own painting practice. Be sure to check this article out as well!

Look for these articles in your mailbox in December or at Just Paint. If you’re interested in receiving the electronic version of Just Paint, go to Just Paint Sign-up.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

Golden News Oct 2016

Wednesday, October 26th, 2016

MacPherson’s Holiday Set Promotions for GOLDEN

If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. It’s time for folks to start thinking about gift buying for family and friends!

Shipping began September 19th and concludes on December 9th. Select Sets from all three Golden Artist Colors brands – GOLDEN Acrylics, Williamsburg Oils, and QoR Watercolor – will be offered at an extra 10% in support of the holiday selling season. MAP exceptions during this period allow advertising discounts of 40% off.

Refer to the MacPherson’s Buyer’s Guide for further details or see your MacPherson’s Account Manager with any questions.

Retailer Support Items for QoR Watercolor and GOLDEN Acrylics

Earlier in the year we mentioned that GOLDEN will be introducing new retailer support items for QoR Watercolor and for GOLDEN Acrylics. Two items available soon are:

New! QoR Product Guide: (Starts Shipping November 11)


Provide this take-away selling tool to share the QoR Watercolor story with artists interested in learning more about modern watercolor. This multi-purpose collateral piece can be provided to artists at retail as well as at tradeshows and other informational venues.

  • An introduction to the unique properties and benefits of QoR.
  • Color mixing matrix highlighting specific QoR colors.
  • Create greater awareness for QoR Watercolor brand.
  • Encourages increased turns of full-sized tubes.


New! Layered Surfaces POP Blade & Brochure: (Starts Shipping October 24)

Item # Description Support Price
GDM733120 QoR Product Guide $2.25

The new GOLDEN Layered Surfaces POP Blade encourages artists to explore the extensive range of GOLDEN gels and mediums. The POP features seven hand-painted applications and demonstrates a range of textures, sheen, and other effects that can be created when using mediums along with color.

These eye-catching applications are designed to inspire! The included brochure makes it easy for artists to turn inspiration into action. It lists the materials needed along with step-by-step instructions for each of the techniques illustrated on the POP blade. Layered Surfaces How-To brochures can also be used independent of the blade as bag stuffers or handouts at in-store events.

layeredsurfaces1_web1000x1500Adding this POP Blade to your GOLDEN aisle:

  • Acts as a conversation starter for store staff engaging with customers
  • Helps clarify the range of GOLDEN Gels and Mediums that can be confusing to new users
  • Acts as a silent salesperson, helping customers navigate the GOLDEN offering
Item # Description Support Price
GDM012943 Layered Surfaces POP Blade. Complete with 25 How-to Brochures $80.00
GDM013303 Layered Surfaces How-to Brochures

$0.25 each






GOLDEN High Flow Promotion with Ampersand


hol16_amp_golden-display-webArtists get two FREE 1 oz. bottles of GOLDEN High Flow Acrylics when they purchase an Ampersand™ Surface Sampler! Included in each Ampersand Surface Sampler is High Flow Indigo and Green Gold, along with the Artist Panel Smooth™ and Claybord™ panels (9 x 12 7/8”). Both are incredibly smooth surfaces for fluid paint and pouring techniques. This offer has a $64.40 retail value, at only $24.99! If retailers order 3 cases of 6, they receive a free cardboard display with header for their store.

What Are Artists Saying About GOLDEN Acrylics and Williamsburg Oils?

Artists are eager to share their experiences in email and on social media about their use of GOLDEN Acrylics. Take a look and see how you might share their stories with your own customers. Maybe there’s a technique, color or idea that sparks their interest, increasing traffic in your store!

  1. Renee Prisble using High Flow Acrylics via Instagram


  1. Jessica Prior mentioning Williamsburg Oils via Instagram
  1. Shawn Huckins experimenting with Williamsburg Oils via Instagram


Golden News for August 2016

Monday, August 29th, 2016

New! QoR Demo in a Box – Available Now!



The new QoR Demo in a Box started shipping on August 8 and contains everything you need to conduct a successful demonstration of QoR Watercolor. Utilize this kit for presentations to art groups, mini-workshops, training store staff and attracting artists to your store with in-store demonstrations. The kit includes a step-by-step demonstration guide, four QoR colors in 11ml tubes, a brush and substrates to demonstrate on. Some of the exercises and talking points include information about the following:

  • Pigment information
  • Color intensity
  • QoR Grounds

GOLDEN has also created a video to demonstrate some of the exercises and talking points in the kit. Be sure to check it out here:

Item # GD7000050-0 (QoR Demo in a Box)

2016 Support Value: $22.50

If you’re interested, don’t let the Support Price of the kit stop you. Contact either your MacPherson’s or GOLDEN Sales Representative to order yours today. If direct contact is preferred, contact GOLDEN’S Customer Service department at 1-800-959-6543.

New Exhibition Opening at The SAGG on September 24, 2016


Kikuo Saito – ‘Color and Drawing’

Golden Artist Colors and the Sam & Adele Golden Gallery (The SAGG) celebrate the artwork of the late New York artist Kikuo Saito with an Opening Reception on September 24 featuring a collection of his work titled ‘Color and Drawing’. He is known for his colorful abstractions and experimental theater work in Manhattan. The show will run from September 24, 2016 through March 24, 2017. For more information, visit

Williamsburg Pigment Ratio – Perception vs. Reality

Recently GOLDEN received an email from a customer inquiring about the pigment load in Williamsburg Handmade Oil Paints. He visited a retail store and was told that the pigment load in these paints is lower since Williamsburg was acquired by GOLDEN. Please check out how a GOLDEN’S Material & Application Specialist responded to the inquiry:

“Thank you so much for taking the time to write and giving us an opportunity to respond to this rumor, which really has no basis. In fact, if anything, we have actually gone in the opposite direction and have often increased the pigment load whenever possible. So not sure how or why the art store representative felt differently. Would you be willing to let us know which store it was? We ask just to allow us an opportunity to correct the misperception and make sure people have accurate information.

As to how can you trust us, there are a few things to know. First, if any of our paint does not please you or live up to your expectations – for any reason and at any time – you  can always exchange it for a new tube of similar value or a full refund. Which means you will never be stuck with something you do not enjoy or cannot use. Few if any companies can make that type of promise or feel so certain about the quality of what they produce.

Second, I speak as someone who was one of the three people that ran Williamsburg in the mid-90’s to early 00’s, alongside Carl Plansky, where I provided technical support and helped in the development of many of the current colors. I considered Carl a good friend and my personal love affair with this paint goes back more than 20 years. When Carl passed away suddenly, which is why Williamsburg ended up joining Golden, original tubes I had kept from that early period, along with batches that were in inventory, provided us with a master standard for color and feel, and we have worked diligently since then to preserve each one of those nuances.

Third, Mark Golden and Carl Plansky were old friends who shared the same philosophy of making the most gorgeous paints of the highest quality bar none, with both companies sharing a sterling reputation for excellence and existing just 30 minutes apart from each other. When Williamsburg became a part of Golden, we brought over every staff member, mill and mixer from the original company and understood that we had not simply acquired a brand, but became trusted stewards to a legacy that was unique, magical, and precious. We would never, ever consciously fall short of the obligations we know we have to not only preserve the heart of this wonderful paint, but when possible, to even improve and further the quality it has come to embody.

Lastly, we would be happy to send you samples of our paints to try – and would welcome you to compare them to any other paints you might enjoy. And if there is anything else we can ever do to help, just ask!”

Sarah Sands, Senior Technical Specialist

If you or any of your staff members have additional questions, about this topic, please don’t hesitate to reach out to GOLDEN’S Material & Application Specialist team at 800-959-6543.