Archive for the ‘Uncategorized’ Category

Interconnected Community: Pride, STABILO, Endeavours Art & MacPherson’s!

Monday, August 27th, 2018
Catherine Monahon, MacPherson’s Copywriter

Paul MacNeil and Chrissy Park MacNeil, customers and artists/instructors who volunteered for Endeavours’ Pride event

The weekend of August 11th, Luke and Tyler Randall, co-owners of Endeavours Art in Fredericton, New Brunswick Canada went all out for Pride week!

Their Pride celebration this year was a result of a collaboration between STABILO, MacPherson’s and Endeavours Art. The idea sprung to life during the 2018 Dealer Workshop in Las Vegas. Upon hearing about Endeavours’ yearly celebration where they fundraise for causes benefiting the LGBTQIA2+ community, Assistant Brand Manager Ana McCormick made a connection. STABILO Pen 68 and 88 sets – vibrant, colorful and perfect for Pride.

With STABILO as a sponsor, it was an incredible time for all involved. Tyler recapped proudly that “we celebrated in solidarity with Pride and in the name of love, community and freedom.”

The event combined a parade, a booth featuring STABILO supplies and a Pride Heroes Gallery – an art show featuring artists from the LGBTQIA2+ community and portraits of their heroes within the community. All of the proceeds from the gallery and Pride parade sales were donated to Rainbow Railroad, a charitable organization that helps members of the LGBTQIA2+ community find safe havens: “In countries all over the world, lesbian, gay, bisexual and trans-identified (LGBTI) people live in basic fear for their freedom, their safety and their lives…Rainbow Railroad exists to help people get out of danger to somewhere safe.”

MacPherson’s and STABILO were proud to support this event, and support Tyler and Luke with building connections within their community.  STABILO’s colorful, vibrant sets featured at the Fredricton Pride Parade include SW8815-1, SW8830-1, SW6815-1 and SW6830-1.

New Strathmore® 500 Series Heavyweight Mixed Media

Sunday, January 28th, 2018

Available starting in February of 2018, we are pleased to introduce 500 Series Heavyweight Mixed Media pads. At Strathmore, we are extremely proud to be able to provide quality products that meet the ever-changing needs of artists, which is why we have created a new 3-ply grade of product in response!

Strathmore

The newest member of the Strathmore Mixed Media® family is an extra heavyweight, 3-ply 100% cotton surface, which is internally sized for wet media while having a durable vellum finish for drawing techniques. This grade is excellent for use with watercolors, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel, and collage. The paper can stand up to heavy media use and multiple layers of media applications, including the continuing-to-trend technique of pour painting.

Bison by Christine Karron on 594 paper

These pads are archival, are lignin free, and are available in convenient ready-to-use and frame sizes. Officially launching with Strathmore’s Spring 2018 promotion, the NEW 500 Series Heavyweight Mixed Media pad line starts shipping February 5, 2018 from Strathmore.

Strathmore 500 Series Heavyweight Mixed Media pad features include:

  • 350 lb / 570 gsm heavyweight paper.
  • 3-ply, 100% cotton, acid free, natural white color paper.
  • Vellum drawing surface with the wet media characteristics of a watercolor sheet.
  • Appropriate for finished work by advanced recreational or professional artists.
  • Sheets are easily removed from glue binding.
  • 12 sheets of paper per pad.
  • Made in the U.S.A.
  • Available in 6” x 8” (SM584-6), 9” x 12” (SM584-9), and 11” x 14” (SM584-11) pads.

500 Series Heavyweight Mixed Media pads are featured on an introductory promotion which runs through the Spring promotion, February 15, 2018 to April 30, 2018. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

500 Series Heavyweight Mixed Media support materials for retailers including, shelf labels, samplers, and sell sheets which are all available on our Retailer and Distributor Tools section of the website at www.strathmoreartist.com.

New Strathmore & Royal Talens Bundle Packs

Monday, November 27th, 2017

Strathmore has created two new bundle packages of product paired with paint for the 2017 Winter Back-to-School Season. These special offerings are intended to give retailers a unique opportunity to offer great products with easy shopping decisions for beginning artists.

bundle

Strathmore has paired 300 Series Canvas Paper along with Royal Talens Art Creations® acrylic paint sets for a limited time/while supplies last. Two versions of bundles are available. One bundle pack features 2 pads of 300 Series Canvas Paper white paired with one set of Art Creations 8-color acrylic paint set. The second bundle pack features 1 pad of 300 Series Canvas Paper white, 1 pad of 300 Series Canvas Paper black, plus one set of Art Creations 8-color acrylic paint. Each bundle is shrink wrapped together for individual retail, and have a unique part number/UPC assigned.

Strathmore WBTS canvas/paint bundle set features include:

  • 115 lb / 187 gsm 300 Canvas Paper (white only, or white plus black).
  • Canvas-textured paper for practicing techniques with acrylic paint.
  • Glue bound flip over covers allow for easy sheet removal.
  • Two pads of 9” x 12” paper per bundle (20 sheets total).
  • Item number SM310-29 includes: 2 White Canvas 9×12 pads + 1 Art Creation Acrylic paint set.
  • Item number SM310-229 includes: 1 White Canvas 9×12 pad + 1 Black Canvas 9×12 pad + 1 Art Creation Acrylic paint set.
  • Shrink wrap packaging to hold all components together for easy retail.
  • Unique part/upc labels to communicate consumer value.
  • Great for beginning artists interested in trying a new medium or technique.
  • Paper and paints that deliver on key performance needs, while being affordable for artists.
  • Both sets have an MSRP of $27.25

Canvas bundle packs are featured on an introduction promotion while supplies last, which runs through Strathmore’s WBTS promotion November 13, 2017 to January 12, 2018. Learn how these new bundles can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

Back to the Future: Zebra MILDLINER!

Monday, November 27th, 2017

Mildliner

Technology, take a step back. A classic solution to keeping tabs on daily tasks is making a noticeable comeback! Physical study guides and planners are on the rise, and a new phenomenon called “bullet journaling” is taking over social media. Websites like Pinterest and Tumblr feature hundreds of thousands of ideas for customizing traditional journals into super-personal planners that keep every detail of life organized.

DSC_0380

Everyone needs the right tools to make their planner their own, and Zebra Pen has the perfect product!  Zebra Pen’s Mildliner has been available in Japan for years and has been a big hit with the planner community.  There is a huge global demand for this product and Zebra Pen is excited to make it available to the wider art materials community this December through MacPherson’s.

Mildliner Colors

The Mildliner was launched as a highlighter, but it is much more of a creative marker offering 15 unique pastel colors that display softly on paper, allowing consumers a broad array of colors for color coding and creative applications. From light yellow to a unique soft grey, the mild color attracts your attention, but doesn’t overwhelm you with color. The ink is water-based pigment ink which means it is acid-free, archival quality and water resistant for lasting impressions.  It is also translucent making it great for layering with the added benefit of not bleeding through.

Mildliner Double Ended

It is double-ended, with a chisel and fine bullet tip, making it ideal for thick and thin lines. The Mildliner is great for hand lettering and embellishments, as well as everyday highlighting and underlining.  Whether you are using the Mildliner for studying for your next exam or in your new planner, it is sure to help you stay organized and express yourself in a unique way.

This December, the Mildliner will be available in an assorted 15 pack containing all colors in a reusable easel-back pouch.  (Item ZE78115).

78115_MEX_Mildliner_15pk_render_Insert-01

ZE78115 – 15 Count Assorted Set, MSRP $29.85; Discount:  50% EC Plus

Get it now with the Holiday Buyer’s Guide promo at 55% off.

Gamblin Gamvar WBTS Buy-Get Promotion – Great For Social Media

Monday, November 27th, 2017

FREE 2oz Gamvar | WBTS Buy-Get Promo

23fb4fbb-ec31-469b-9d0c-453d1e779e0e

What’s the promotion?

To help drive your foot-traffic and sales, we have put together a special buy-get promotion for you. Artists that shop with participating retailers will receive a FREE 2oz Gamvar Gloss with their purchase of $25 or more in Gamblin materials. This promotion is meant to be run during January and February, while supplies last.

How do I participate?

Just send an email to retailersupport@gamblincolors.com including your store shipping address, phone number, contact name, and email. At no charge, we’ll send you 25 bottles of 2oz Gamvar Gloss along with a rack sign explaining the buy-get to customers, and a varnishing tip sheet. Kits will ship-out to participating retailers in mid-December.
FREE 2oz Gamvar | WBTS Buy-Get Promo

Varnishing is trending

494f31f0-5111-45b0-9adc-e2326bd0bc0f

Why? Because varnishing with Gamvar is the easiest way to make your painting look better. Take a look on Instagram and you’ll find videos about varnishing with Gamvar that have hundreds of thousands of views.

Reminder! Winter BTS Promotions – Valid thru February 28, 2018

• Gamvar Gloss, Satin, and Matte – all sizes, additional 10% off net
• Gamsol – all sizes, additional 10% off net
• Ground – all sizes, additional 10% off net
• 1980 Oil Colors – all sizes, additional 10% off net
• Dry Pigments – additional 10% off net
On behalf of all 25 of us, thank you for supporting Gamblin, an independent and American colorhouse

271cac0c-3b4b-4cb6-9939-f213329856e4

Reeves’ “Show Your Colours” a Launch and Campaign

Friday, October 27th, 2017

Inspiring the Inner Artist in Everyone!

Iconic Art Brand Debuts New Look in the U.S. 

0040-20170928-JD-Reeves

Reeves, the iconic British art brand with more than 250 years of heritage, has launched an extensive rebrand to empower everyone to unleash their creativity! Following the global relaunch, Reeves’ debuted the “Show Your Colours” campaign in the U.S. at the September 28 re-launch event in NYC.  Attendees were encouraged to explore their inner artist, no matter where they were on their artistic journey. The event was a true hands-on experience and featured painting rocks at the ReevesRocks station and a customdesigned DIY gallery. At the event guests truly got the chance to show their colors.

0137-20170928-JD-Reeves

Reeves has partnered with its new U.S. collaborator, Llew Mejia. Mejia, a New York-based illustrator, has designed for numerous national lifestyle brands and will lend years of experience with textile design, pattern-making and packaging to craft custom-designed art for Reeves.

“I’m stoked to work with Reeves and help bring this new, energetic campaign to life in the U.S.,” said Llew. “I believe that art is for everyone no matter your age or experience. A quick sketch, a streak of color — we’re all capable of unleashing creativity and expressing ourselves every day.”

0135-20170928-JD-Reeves

Reeves’ re-energized look and feel is designed to spark imagination in anyone, from established artists to the occasional doodler. Regardless of skill or knowledge, all creativity can start with a pen, pencil or brush, and Reeves is on a mission to make art accessible to all. As part of the rebrand, Reeves has launched a bold, new logo featuring a symbolic ‘r’, which is certain to become its signature. A redesigned website and social channels feature how-to videos, product information, inspiration and more.

The rebrand also includes a refresh of Reeves’ entire product portfolio, including new packaging for Paint By Numbers and Scraperfoils, providing the tools you need for your creative journey.

“It’s our goal as creative innovators to help people realize their full artistic potential by finding inspiration in their daily lives,” said Mahogany Ligon, Brand Director for Reeves. “Art is as much about coloring outside the lines as in, and we want to break down the barriers between fine art and the everyday. Through our ‘Show Your Colours’ campaign, Reeves will continue to encourage each of us to unleash creativity.”

To experience the new Reeves firsthand or to find a retailer near you, visit www.myreeves.com or @WeAreReeves on Instagram or Facebook. Share your Reeves masterpiece with the world using the hashtag #wearereeves.

About Reeves: Reeves, part of the Colart group, is one of the world’s leading creativity and lifestyle brands. Boasting a 250-year-old history of educating and inspiring artists across the world, Reeves’ ambition is to cater for a broader audience, providing the tools and inspiration to unleash creativity across the world.

MacPherson’s Holiday eMail Marketing – Sneak Peek

Friday, October 27th, 2017

sneak peak

NEW Strathmore Metallic Sketch Journals

Friday, October 27th, 2017

Strathmore is excited to introduce new Metallic Sketch Journals, featuring 200 Series Sketch paper inside. With flexible but sturdy 18pt. covers, these journals come in both brushed silver and hammered copper finishes. They are great for on-location sketching and practicing techniques with pencil, charcoal, sketching stick, pastel, and other dry media. They are also great for consumers who want a unique upscale-looking sketch pad to capture their daily notes and ideas.

ADB Metallic Beauty 2

Metallic products continue to trend with consumers, and these new journals allow artists to add some luxury to their daily sketch pads without a large price tag. These “affordable luxury” items include thoughtful details, while keeping economics in mind. These journals are beautiful and durable, making them perfect to go anywhere!

ADB Copper Journal

Metallic Sketch Journal features include:

  • Strathmore 200 Series Sketch paper: 50 lb. / 74 gsm, 80 sheets per journal
  • Two sizes of journals available in both colors: 5.5” x 8.5” or 9” x 12”
  • Fashion-forward 18 pt. covers with simulated aged copper or brushed steel finishes
  • Durable wire binding coordinates to metallic covers. Silver wire on steel covers, brown wire on copper covers
  • Back chipboard of product is printed with metallic ink, complementing the textured covers
  • Tasteful Strathmore branding located on back cover of products
  • Removable packaging fly sheet allows metallic covers to be seen at retail
  • Acid-Free
  • Made in the U.S.A.

The expansion of the art journal program is another example of Strathmore’s commitment to develop innovative new products that meet the needs of artists, help grow the market, and create in-store news and excitement for retailers.

ADB Metallic Beauty

Metallic Sketch Journals are featured in Strathmore’s holiday promotion, which is currently running through early November. Look for Metallic Sketch items SM25-535, SM25-539, SM25-545, and SM25-549, and learn how the new these new journals can increase the productivity of your retail space by contacting your MacPherson’s Account Manager today.

Don’t forget, you can look for additional retail support materials, including new Toned Mixed Media Art Journal shelf labels, images, and other great items on Strathmore’s Retailer Tools site at: StrathmoreArtist.com

ADB Metallic Sketch Art - Jane O.

Jacquard 4 oz. Piñata Assortment NOW AVAILABLE

Friday, October 27th, 2017

Now available through MacPherson’s: Jacquard’s Piñata Alcohol Inks in a 4 oz. size! The Piñata product line and NEW 4 oz. Piñata display both come with 22 colors (including three NEW metallics: Copper, Brass and Pearl), Piñata Clean Up solution and Piñata Clear Extender.

When Jacquard launched Piñata Colors in 2002, alcohol inks were virtually unheard of. Since then, this unique category has become extremely popular, especially with artists working on non-porous surfaces like tile, Yupo, metal, glass, plastic, stone, leather, polymer clay and more. That is why Jacquard is offering a new display of 4 oz. inks.

jacquard1

Piñata Colors are highly saturated, fast-drying alcohol inks for any hard surface. Indelible and impervious to water once dry, Piñata Colors clean up with alcohol and re-wet themselves, allowing for unique effects and techniques not easily achieved with water-based systems. As a dye-based, highly transparent ink*, Piñata Colors are unparalleled for vibrancy, and only the most lightfast dyes have been selected for the palette. Acid-free with excellent adhesive properties, Piñata Colors have become the go-to inks for any non-porous surface.

The pigmented palette of Piñata inks has grown.  034 Copper and 035 Brass are beautiful metallic colors made from real metal pigments (like the super popular 033 Silver and 032 Rich Gold) that glisten and shine. The metallic white 036 Pearl is made with super reflective mica pigment and is terrific for mixing with the dye-based colors to create entirely new palettes of pearlescent inks. These three new colors are opaque, lightfast and shine with unparalleled luster. The Piñata metallic colors are perfect for scrapbookers and paper artists whenever a true metallic is desired, as well as for oil painters, acrylic painters, window painters, sculptors and crafters of all kinds.

*030 Blanco Blanco, 032 Rich Gold, 033 Silver, 034 Copper, 035 Brass & 036 Pearl are pigment-based, super-opaque and entirely lightfast.

new Pinata colors

Please check out Jacquard’s Instagram for some Piñata inspiration:

Golden & QoR September News

Wednesday, September 27th, 2017

Holiday Set Promotions from GOLDEN

If you haven’t done so already, be sure to check out the holiday set promotions from GOLDEN. Paint is the perfect holiday gift for artists. With this in mind, GOLDEN is offering a 10% discount on select sets for the 2017 holiday season.  Get up to 60% off on GOLDEN sets featured in the Holiday Buyer’s Guide 2017 through December 31, 2017!

Terms:

  • Standard freight. No minimum order.
  • Extra 10% discount.
  • Orders accepted: July 3, 2017 – December 1, 2017.
  • Shipping period: September 18, 2017 – December 8, 2017.
  • Limited MAP Policy Adjustment (US Only): Limit of 40% off from September 18, 2017 – December 31, 2017 on these items only.

golden2

2017HolidaySets

GOLDEN Holds Artist Educator Program Training, Continuing to Expand Reach

From October 1-6, Golden Artist Colors will be holding an intensive training for 20 artists who will be joining the GOLDEN Artist Educator Program, an affiliated collection of GOLDEN trained independent workshop teachers. Meeting in New Orleans, these teachers will explore new and innovative ways to teach color mixing and applications. They will also gain an in-depth understanding of GOLDEN Gels & Grounds and numerous acrylic techniques to offer their workshop students, both in traditional and contemporary styles. The training will give participants new tools to increase their workshop offerings, assist them with teaching a wide range of subject matter and help them increase their student population. GOLDEN Artist Educators currently offer workshops in Australia, New Zealand, South Africa, Israel, Canada, Brazil, Chile, Barbados, USA, Northern and Southern Europe.

 

QoR® Watercolor Sets Getting Updated

The wraps on QoR 6 color and 12 color sets have been updated to make it easier for artists to distinguish between the sets. Changes include:

  • Greater difference in color washes between sets
  • Contents portrayed graphically on the face, including swatches for all colors and tube size
  • Larger type for set name and number of colors

The method of contents listing have also changed on the back of the packaging, making it easier for artists to confidently decide which set offers the best selection of colors for their work. Sets with the updated packaging will start shipping this month.

 

GD7000001-0 QoR Introductory 6

GD7000002-0 QoR Earth Colors 6

GD7000003-0 QoR High Chroma 6

GD7000010-0 QoR Introductory 12

New QoR Set Packaging Old QoR Set Packaging QoR Set Back

Derwent Procolour Gets Rave Reviews

Wednesday, September 27th, 2017

This month’s issue of the respected Colored Pencil Magazine features a glowing review of the world’s newest artist quality line.

“…the Derwent Procolour is an excellent pencil that beautifully bridges the gap between Derwent Artist and Derwent Coloursoft… If you like them as much as I do, that purchase will pay off in a lifetime of inspiration.”

Read the whole article at the link below, beginning on Page 10: ColoredPencilMag_ProcolourReview

Jacquard Body Art Family

Wednesday, September 27th, 2017

With the new addition of Jacquard’s ‘Jagua Temporary Tattoo Kit’, there are now three body art kits available in the Jacquard Body Art Family; Mehndi Henna Kit, Glitter Body Art Kit and Jagua Temporary Tattoo Kit. Jacquard is now your one stop for premium and specialty body art materials.

Jagua and Henna are all-natural and can be mixed together to create a color pallet that ranges from the deep blueish black of Jagua to the warm burnt reddish brown of Henna.

JAC9515-Jagua-Kit_2x2.5_CMYK (3)JAC9500_MehndiHenna_2x2.5_CMYK

Henna is natural colorant made from the dried leaves of the Lawsonia inermis shrub that produces a beautiful orange-brown color.   Henna has been used for thousands of years to stain skin (mehndi), fingernails, hair, leather, silk and wool.

Henna on hand

Juice from the unripe Jagua fruit (Genipa americana) has been used for body adornment for millennia. The Amazonian fruit produces a permanent, bluish-black stain that, like henna, lasts approximately 1-2 weeks.

jagua hand

Jagua is great for accenting henna designs, mixing with henna for various shades of “hengua,” or used on its own for beautiful, dark colored designs. Because it looks so much like a permanent tattoo, it is increasingly used to test drive tattoo ideas and embellish existing tattoos. Jagua is widely available in liquid or gel forms that have very short shelf lives unless refrigerated. Jacquard’s dehydrated jagua powder performs just as well as gels, is free completely of impurities, and has an extremely long shelf life. Certified safe, easy to use and with better economy than liquids and gels, powdered jagua is truly a game changer for serious body artists!

These are a perfect gift for the Holidays and are on sale with MacPherson’s through December 31st. The glitter kit is a big hit for kids; party activities, Halloween, festivals, parades or to add accents to our other body art kits.

JAC9510_Glitter BodyArt_Kit._2x2.5_CMYK

 

20cac25f26

Gamblin’s Fall Back-to-School Promotion

Wednesday, August 30th, 2017

Classes are starting up again and there are only four weeks left of Gamblin’s Back-to-School Promotion! Take advantage of the deals below to stock up on inventory for a successful back-to-school promotion.

e6094dea-de6d-4303-a634-7bc10659cdaf

The following Gamblin products are on MacPherson’s BTS promotion through September 30.

  • Gamsol – additional 10% off net
  • 1980 Oil Colors – additional 10% off net
  • Solvent-Free Painting Materials – additional 10% off net

From all 25 of us at Gamblin, thank you for supporting an independent and American colorhouse. If you have any questions, don’t hesitate contact you MacPherson’s person or to give Gamblin a call at 503-235-1945.

d8957f2c-16d8-4adc-89e5-1cd1d4ef80ff

3abc87e6-53a1-45cf-852f-b89e92f8b672

Stillman & Birn Launches Nova Edition Toned Paper Sketchbooks

Wednesday, August 30th, 2017

Stillman & Birn is pleased to announce the launch of Nova Series toned paper sketchbooks featuring acid-free fine art papers that are heavyweight (150 gsm/105 lb), robust, and great for mixed media artwork because they are made with both internal and surface sizing.  The series is available in three paper shades (beige, grey and black) and two binding styles (softcover and wirebound).

The double sizing offers exceptional wet strength, in addition to the following benefits:

  1. Exceptional wet strength.
  2. Keeps pigment from penetrating deep into the paper, forcing it to remain high on the surface. As a result, color really pops on this paper.
  3. Retards penetration of wet media (bleed through). Therefore, both sides of sketchbook sheet can be used.
  4. Protects surface from abrasive effects of multiple erasures.
  5. Strengthens surface to allow for wide range of inking techniques without feathering.
  6. Allows for blending and layering with colored pencils and pastels.

Nova Series papers are suitable for colored pencil, ink, gel pens, paint markers, watercolor, gouache, chalk pastels, oil pastels, water-soluble graphite, charcoal, Conté crayon, colored dry pigments, watercolor pencil, soapstone pencil, and more.

Starting 9/15 the sketchbooks are on an extra 10% introductory promotion in MacPherson’s Holiday Buyers Guide. The line is available in open stock or in three easy-order assortments (softcover (SB39801A), wire-bound (SB49901B) and mixed (SB59901C)).

Softcover Sizes

3.5” x 5.5”

5.5” x 8.5”

8” x 10”

Wire-Bound Sizes

6” x 8”

7“x 10”

9” x 12”

Nova Group Shot

Zebra Liquid Fountain Pen

Tuesday, August 29th, 2017

With the shift to digital and screens of varying sizes dominating our daily lives, writing by hand has become an old, treasured past time. The emergence of the recent trend in hand-lettering and journaling shows peoples’ desire to express themselves outside the digital space. Putting pen to paper allows our ideas to flow freely onto the page, and no other pen is better for creative thinking and fluid expression other than the fountain pen.

If you are familiar with fountain pens, some may be intimidated by the unique nib or messy cartridge. You don’t have to worry about that with the new Zensations Fountain Pen from ZEBRA Pen. Watch your ideas come to life on paper with smooth flowing ink and no cartridge worries thanks to an innovative system. This free-flowing fountain pen provides efficient dispensing of ink, utilizing every drop. Enjoy this traditional writing tool, now easier to use, and available in 7 vibrant colors.

  • Water-based dye ink
  • Stainless steel nib with 0.6mm point
  • 7 ink colors: Black, Blue, Red, Green, Teal, Purple, Pink
  • AP certified non-toxic
  • Great holiday gift!

Zebra’s Zensations Fountain Pen is available in :

#ZE04004 – 4 Pack, MSRP $11.96; Holiday Buyers Guide NET $5.38ZE04004

#ZE04007 – 7 Pack, MSRP $20.93; Holiday Buyers Guide NET $9.42

 

FP-Picture4

Golden News August 2017

Monday, August 28th, 2017

New Videos Reinforce Endless Possibilities with Non-Color Products from GOLDEN – Grounds, Pastes and Mediums

This year GOLDEN launched an integrated campaign to give artists a deeper knowledge of gels, pastes, grounds and other non-color products in order to help them unlock the full potential available to them through its complete product line! The initiative included new packaging design, in-store signage and new educational videos for non-color products such as Grounds, Pastes and Mediums. Four new videos have been added to the Video Library that your customers might find interesting and valuable. They can find them here:

What, Why & How: GOLDEN Fluid Mediums with Patti Brady

Golden Fluid Mediums

What, Why & How: Painting with GOLDEN Acrylic Gel

what, why and how painting with golden acrylic-gel

What, Why & How: GOLDEN Gessos and Grounds

what, why and how painting with golden gessos & grounds

What, Why & How: GOLDEN Molding Pastes

what, why and how painting with golden molding pastes

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

New Liquitex Technique Sets

Monday, August 28th, 2017

Three series sets designed to explore new techniques, from entry to professional.

Series 1 – Basics  Acrylic Starter Box

887452997351-LQX BASICS ACRYLIC STARTER BOX [ANGLED FRONT] 887452997351....

Range of colors and brushes for endless possibilities all in one reusable box

Sets designed  to explore  new  techniques, from entry to professional.
Target Audience
Acrylic beginners —  a non-professional artist who has been painting for less than 5 years
Range of colors & brushes for endless possibilities
Contents:
•  1x Basics 75ml – primary red
•  1x Basics 75ml – primary blue
•  1x Basics 75ml – primary yellow
•  1x Basics 75ml – hookers green
•  1x Basics 75ml – burnt umber
•  1x Basics 75ml – yellow oxide
•  1x Basics 75ml – mars black
•  2x Basics 75ml – titanium white
•  1x Basics 6 short handle brush pack – round 1, round 4, flat 2, fan 4, bright 3, bright 6

BONUS
1 x reusable box + 1x Basics color chart

Series 2 – Basics Technique Sets

Two technique sets to support beginners interested in moving into sought after  professional  techniques

Target Audience
Acrylic beginners interested in moving into professional techniques
Complementary product (100ml Professional Medium) + bonus booklet with  tips  and  techniques
Contents:
•  1x Basics 75ml – primary red
•  1x Basics 75ml – primary blue
•  1x Basics 75ml – primary yellow
•  1x Basics 75ml – mars black
•  2x Basics 75ml – titanium white
Wet on Wet Set

887452997368-LQX BASICS ACRYLIC TECHNIQUE - WET ON WET [ANGLED FRONT] 88...•  1x  professional slow-dri blending medium 100ml
•  1x Basics brush
Building Texture Set

887452997375-LQX BASICS ACRYLIC TECHNIQUE - BUILDING TEXTURE [FRONT] 887...
•  1x professional  modeling paste  100ml
•  1x Basics palette knife
BONUS
1x educational booklet

Series 3 – Pouring Technique Sets

887452997382-LQX ACRYLIC INK POURING TECHNIQUE - PRIMARY COLORS SET [ANG... 887452997399-LQX ACRYLIC INK POURING TECHNIQUE - DEEP COLORS SET [FRONT]...

Pouring technique sets with a complementary range of inks and a top-selling medium

Target Audience
Existing acrylic users interested in new products and techniques
Explore pouring techniques with this popular medium
Contents:
•  1x pouring medium 118ml
Primary colors set
•  1x ink 30ml – phthalocyanine blue (green shade)
•  1x ink 30ml – quinacridone magenta
•  1x ink 30ml – yellow medium azo
Deep colors set
•  1x ink 30ml – turquoise deep
•  1x ink 30ml – deep violet
•  1x ink 30ml – iridescent bright gold

New from Krink! K-75 Paint Markers

Monday, August 28th, 2017

Introducing the new K-75 Paint Markers from Krink!

Inspired by the K-71 Ink Markers, one of Krink’s best-selling styles, the new K-75 Paint Markers combine a familiar valve-action style with high quality paints.

c2e595e2490b1fd611dd1439f317512bdbce9249cc2fa297ba680c479f11aa75

The K-75 Paint Markers:

  • 6 popular colors: black, white, silver, red, yellow and sky blue
  • Alcohol-based paint is permanent and opaque
  • Excellent for use on glass, metal, coated paper and painted surfaces
  • 7mm chisel tip writes on most surfaces

6c73cd79eb50c3b88dcc0515e9fb1b5331bf9b21dd1ef68ff233e58102e51c03

 

7f46183d8b51519de48e71f21c6a8441965f334a68d91c1ccccf753a0829f9e6 488049e2c5467345f267eb6b2c22a4642ffe7f4e20dd8b3372689ad647160a92

The K-75 is a classic style paint marker using safer, alcohol based paints, a unique addition to the paint marker market. Easy-to-use and perfect for crafters and urban artist customers. Be sure to keep an eye on social media (@krinknyc) where Krink has started to get the buzz out to the Krink community.

For more information, visit krink.com. Feel free to reach out with any questions or requests, diana@krink.com or 718-624-9109.

5619d6944e50783a5e90a967cb77aa7e91bb17ece67526208483fd4868304c92

K-75 on coated paper

Get a Jump Start: Coming in October from Montana-Cans

Monday, August 28th, 2017

NEW MONTANA HOLOGRAM GLITTER EFFECT SPRAY 400ML

6f8b1c16-dd79-4c03-a509-104697a9354b

This semi-gloss translucent paint is the vehicle base carrying the high quality fine holographic glitter particles for a sensational metallic effect that can add a totally new dimension to all kinds of surfaces. From paper to cardboard, primed canvas, wood, glass, metal, ceramics, porcelain, stone, acrylic and just about any other paintable surface. Once applied, the semi-gloss lacquer layer will have embed a fine distribution of holographic particles over the substrate. The more coats applied, the greater the intensity of the effect. Applying a layer(s) of Montana Gloss Varnish will not only protect the surface of your work, it will also allow more light to enhance the effect further.  This product is great for Craft Projects and Mixed Media Art.

Product Details
Item #MXE-463051
MSRP:$10.75

Available in North America early to Mid-October

 

Oh and Don’t Forget…Montana’s on Sale!

Current Promo: Montana Gold Summer MAP promo 60% off; MAP lowered to $6.99 Promo Code MXG60

Buy in promo: Aug 1st- Sept 30th
In-store activation: Aug 1st- Sept 30th

NEW Strathmore Toned Mixed Media Art Journals

Monday, August 28th, 2017

Journal Family

Strathmore 400 Series Toned Mixed Media papers are heavyweight, and are in the same warm tan and cool gray colors as Toned Sketch papers. These new papers were launched in March, 2017 in pad formats, and are intended for use specifically with light and dark media. Toned Mixed Media papers also combine the characteristics of a watercolor paper with the finish of a drawing sheet, creating a paper that performs for all wet and dry media. It’s the perfect hybrid of two of Strathmore’s most loved products: 400 Series Toned Sketch and 400 Series Mixed Media.

After fantastic consumer response to their Toned Mixed Media pads, Strathmore has expanded the product offering to now include Toned Mixed Media Softcover and Hardbound Art Journals just in time for the holiday season!

Softbound Toned Mixed Media Art Journals are available in both the gray and tan versions, and will be available in two sizes per color.

481-305_TonedMM_Tan_sc_low 481-407_TonedMM_Gray_sc_low

Softcover Art Journal features include:

  • Toned Tan or Toned Gray Mixed Media paper: 184 lb. / 300 gsm. 100% recycled, containing 30% post-consumer fiber
  • Velvety softcover in rich dark brown that you have to feel to appreciate
  • Less formal format for artists who find softcover more approachable and less intimidating than other book types
  • Durable Smyth-sewn binding allows pages to lay flatter
  • Flexible, light-weight format
  • Toned Mixed Media journals available in two convenient and portable sizes: 8” x 5.5” (landscape), or 7.75” x 9.75” (portrait)
  • Removable packaging band communicates detailed paper information and leaves behind no residue
  • Made in the U.S.A.

Hardbound Toned Mixed Media Art Journals are also available in both gray and tan versions, and will also be available in two sizes of books per color.

Hardbound Art Journal features include:

469-408_TonedMM_Gray_hb_low469-305_TonedMM_Tan_hb_low

  • Toned Tan or Toned Gray Mixed Media paper: 184 lb. / 300 gsm. 100% recycled, containing 30% post-consumer fiber
  • Lightly-textured, matte cover in a dark chocolate brown
  • A more formal format perfect for use as a keepsake, or for giving as a gift
  • Sturdy hard covered books are strong and durable
  • Durable Smyth-sewn binding allows pages to lay flatter
  • Artist preferred sizes
  • Toned Mixed Media journals available in two sizes: 8.5” x 5.5” (landscape), or 8.5” x 11” (portrait)
  • Removable packaging band communicates detailed paper information and leaves behind no residue
  • Made in the U.S.A.

The expansion of our art journal program is another example of Strathmore’s commitment to develop innovative new products that meet the needs of artists, help grow the market, and create in-store news and excitement for retailers.

Softcover Art Journals will be featured in Strathmore’s holiday promotion, which runs September 11 – November 3, 2017. Learn how the new Strathmore Art Journals can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

Sara Art

 

Don’t forget, you can look for additional retail support materials, including new Toned Mixed Media Art Journal shelf labels, display labels, and other great items on Strathmore’s Retailer Tools site at: https://www.strathmoreartist.com/login.html