Archive for April, 2016

Put your ideas in motion with FW Artist Acrylic Ink + A Dealer Workshop Demo!

Thursday, April 28th, 2016

FW INK BOTTLES IMAGE

FW Artist Acrylic Ink offer almost limitless creative potential in areas not normally associated with inks – including applications to wood and leather (and to a limited degree, glass and ceramics) as well as to paper, board and canvas. These acrylic-based inks are water-soluble when wet, but dry to a water-resistant film on most surfaces. All colors are very to extremely lightfast, intermixable, permanent and translucent. The FW Inks are perfect for any artist creating craft and fine art work. The FW line consists of 66 colors including primary, shimmering, pearlescent and fluorescent colors.

“Color In Motion”

The Slow Mo Guys produced a fun video demonstrating the high quality of FW Ink:

Anthony Cerretani describes his painting style as “visualizing music”, and interprets music, live or in the studio, through color. This fun, collaborative, and expressive way of creating art is something that Anthony says should be done “without judgment or rules”:

If attending MacPherson’s Dealer Workshop, there is still room left to sign up for Anthony Cerretani’s hands-on demonstration. It is being held in the Walton Room on the ground floor of the hotel. Tuesday May 10,  2:00pm to 3:00pm.

Michael Schaffer shares his unique, abstract style of painting that gives individuals of all ages the opportunity to be an artist. He demonstrates a fun, easy, and versatile process of using FW Ink to create a balanced, dynamic, and beautiful abstract painting:

(Phase 1)

(Phase 2)

FW Ink: Key Benefits & Features

  • Artist quality liquid acrylic ink (66 colors)
  • Single price point & great value offer (1oz bottle with dropper/6oz bottle)
  • High pigment load, permanency & lightfastness (water-resistant on most surfaces)
  • Ideal for fine art work, airbrushing (except pearlescent colors), graphic art, illustration, mixed media, craft & hobby projects
  • Versatile surface applications: canvas, paper, textiles, plastic, metal & wood
  • Check them out on MacPhersonArt.com

Industry News

Tuesday, April 26th, 2016

 

AlleryAt ColArt Americas Jim Allery has accepted the newly created position of VP Operations. He will be based in ColArt’s Piscataway, NJ office and distribution center and will be responsible for logistics, operations and purchasing.

FullSizeRender (1)Michael Hammer’s son Abe Hammer will join the Sampro team after graduating with a BBA degree next month from the University of Miami School of Business. Abe will continue to live in Miami and will be the third generation in the Hammer family business.  The Sampro team is excited to begin this next phase in development with Abe’s contributions and perspective.

DSC00831Some positive new/old additions at Sanford/Newell as Dan Canny has accepted the position of Key Account Manager – East Coast.  In this position Dan will focus on driving growth for all Newell brands with art and craft customers within his territory mostly on the east coast and mid-west.

1342252At Armadillo Peter Catharine has accepted a new full time position as Director of Sales filling the role previously held by Nick Graham. Peter brings 40 years’ experience in the art materials industry on both sides of the Atlantic and around the globe to the position including holding executive positions at Winsor & Newton/ColArt, Artcraft and Crescent Cardboard.

Stillman & Birn to Re-Launch Soft-Cover Edition

Tuesday, April 26th, 2016

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Stillman & Birn is pleased to announce that it will shortly be reintroducing the Softcover Edition sketchbooks. This re-launch is in response to growing demand from artists, instructors, and retailers who want to have Stillman & Birn’s unique mixed media papers in a more portable, softcover format. First introduced last November, this new and improved version corrects adhesive issues that affected some books from the first run.

Stillman & Birn Softcover Edition sketchbooks offer permanent, sewn bindings that open completely flat. They are available in each of Stillman & Birn’s six series in three portrait sizes and two landscape sizes. The books are finished with rounded corners, a design feature that also has the functional benefit of preventing edges from fraying. The fashionable soft-touch covers are color-coordinated to match the packaging of Stillman & Birn’s hardcover sketchbooks. This allows the two lines to be attractively merchandised side by side. Packaging supports both face-forward and spine-forward merchandising for a striking and efficient shelf presentation.

Stillman & Birn Softcover Edition is a line extension that continues to offer artists the unique option of choosing the sketchbook that has the best paper weight, shade and surface for their media and techniques. These remarkably versatile papers are ideal for mixed media artwork, allowing artists to draw with dry media, to erase repeatedly, to then apply multiple washes of wet media and then to lift pigment back to the base surface. Artists frequently will push their media and techniques to the limit and these robust papers are crafted to take repeated abuse.

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Portrait Sizes:

  • 3.5” x 5.5”
  • 5.5” x 8.5”
  • 8.0” x 10.0”

Landscape Sizes:

  • 5.5” x 3.5”
  • 8.5” x 5.5”

Softcover Edition sketchbooks will be available for shipment from MacPherson’s warehouses starting mid-May. There is a re-introduction promotion of an extra 10% on all SKUs. This promotion will be in effect through from May 1st to June 30th, 2016.

GOLDEN News April 2016

Tuesday, April 26th, 2016

GOLDEN Attendance at Upcoming Dealer Workshop

GOLDEN is looking forward to seeing you at the upcoming MacPherson’s Dealer Workshop from May 10-12 in Atlanta!

Knowledge is power! One of the key advantages independent retailers can leverage is the ability to offer customers superior service through educated owners and staff members that can share first-hand product knowledge. To assist retailers, GOLDEN has developed four “Demo-in-a-Box” kits that are designed for staff trainings, in-store demonstrations and presentations to art groups. Each kit includes step-by-step instructions, talking points, product and collateral.  On May 10, 3:30 -5:00 pm, experience each of the four kits (two are NEW!) and review the opportunities that theses kits present. The four kits are: QoR Watercolor Overview, Williamsburg Oils Overview, GOLDEN Acrylic Overview, and GOLDEN High Flow Acrylics.

Reminder: QoR® Watercolor Promotional Period

The QoR Watercolor spring advertising promotional period concludes on April 29, 2016. Advertisements should be planned accordingly.

JustPaint.org

GOLDEN’S role in the arts community has been to provide artists with the best tools to meet their needs. This includes an obligation to provide the most complete information available on artists’ materials from their laboratory, research, and collaboration with other innovators and material scientists. The Just Paint newsletter is a tool for sharing all of this information with retailers, so be sure to sign up for it via Just Paint Sign UP.

You can also read Just Paint articles online on www.justpaint.org. Remember, since the articles in justpaint.org tend to be shorter than the articles that appear in the annual print edition, they make great educational content when you are looking for news to share on your Facebook page or through email newsletters.

justpaint.org

Strathmore T-Shirt Design Contest

Tuesday, April 26th, 2016

T shirt imageIncrease activity at your retail store by sharing social media content and information about the upcoming 2016 Strathmore T-shirt design contest! Strathmore is calling all artists to submit their work, which will be featured on t-shirts worn at upcoming events and activities. Artists who submit their work will have a chance to win cash and Strathmore products!

Strathmore is asking artists to submit their design ideas which have been originally created on Strathmore branded products. A thistle – which is part of Strathmore’s corporate logo— must be incorporated into the art work. It can be a literal interpretation of the thistle plant, or it can be a thistle that resembles the current Strathmore logo. It can be an obvious part of the piece, or it can be hidden somewhere in the art.

Artwork will be featured on Strathmore Team shirts and other promotional materials, plus it may be featured on social media sites. Strathmore will be selecting one 1st place winner, and will also be selecting three runner-ups, who will also be receiving prizes. Artists selected will be credited by name wherever artwork is featured (social media sites or Strathmore promotional materials).

  • The artist whose artwork is chosen as the 2016 T-Shirt Design Contest winner will be awarded a $1,000 cash prize, plus the winner will receive 12 shirts featuring their design!
  • Three runner-ups will be awarded with $250 retail value of Strathmore® products, selected by Strathmore Artist Papers™.

Anyone is welcome and encouraged to submit their artwork. Style, subjects and mediums used are up to the artist, but it must be created on Strathmore product! There is no fee to participate. Art will be selected based on aesthetic qualities, technical skill, and relation to outlined theme. Open for art submission on June 1, 2016, deadline for entry July 31, 2016.

Download the T-Shirt PDF for use in your stores to promote the contest. For more information on this contest, and full listing of terms and conditions coming soon to: strathmoreartist.com You can also find and share information on this contest soon at: Strathmore on Facebook , Strathmore on InstagramStrathmore Twitter Feed, or Strathmore on Pinterest.