Archive for the ‘Trending’ Category

Reeves’ “Show Your Colours” a Launch and Campaign

Friday, October 27th, 2017

Inspiring the Inner Artist in Everyone!

Iconic Art Brand Debuts New Look in the U.S. 

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Reeves, the iconic British art brand with more than 250 years of heritage, has launched an extensive rebrand to empower everyone to unleash their creativity! Following the global relaunch, Reeves’ debuted the “Show Your Colours” campaign in the U.S. at the September 28 re-launch event in NYC.  Attendees were encouraged to explore their inner artist, no matter where they were on their artistic journey. The event was a true hands-on experience and featured painting rocks at the ReevesRocks station and a customdesigned DIY gallery. At the event guests truly got the chance to show their colors.

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Reeves has partnered with its new U.S. collaborator, Llew Mejia. Mejia, a New York-based illustrator, has designed for numerous national lifestyle brands and will lend years of experience with textile design, pattern-making and packaging to craft custom-designed art for Reeves.

“I’m stoked to work with Reeves and help bring this new, energetic campaign to life in the U.S.,” said Llew. “I believe that art is for everyone no matter your age or experience. A quick sketch, a streak of color — we’re all capable of unleashing creativity and expressing ourselves every day.”

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Reeves’ re-energized look and feel is designed to spark imagination in anyone, from established artists to the occasional doodler. Regardless of skill or knowledge, all creativity can start with a pen, pencil or brush, and Reeves is on a mission to make art accessible to all. As part of the rebrand, Reeves has launched a bold, new logo featuring a symbolic ‘r’, which is certain to become its signature. A redesigned website and social channels feature how-to videos, product information, inspiration and more.

The rebrand also includes a refresh of Reeves’ entire product portfolio, including new packaging for Paint By Numbers and Scraperfoils, providing the tools you need for your creative journey.

“It’s our goal as creative innovators to help people realize their full artistic potential by finding inspiration in their daily lives,” said Mahogany Ligon, Brand Director for Reeves. “Art is as much about coloring outside the lines as in, and we want to break down the barriers between fine art and the everyday. Through our ‘Show Your Colours’ campaign, Reeves will continue to encourage each of us to unleash creativity.”

To experience the new Reeves firsthand or to find a retailer near you, visit www.myreeves.com or @WeAreReeves on Instagram or Facebook. Share your Reeves masterpiece with the world using the hashtag #wearereeves.

About Reeves: Reeves, part of the Colart group, is one of the world’s leading creativity and lifestyle brands. Boasting a 250-year-old history of educating and inspiring artists across the world, Reeves’ ambition is to cater for a broader audience, providing the tools and inspiration to unleash creativity across the world.

Jacquard 4 oz. Piñata Assortment NOW AVAILABLE

Friday, October 27th, 2017

Now available through MacPherson’s: Jacquard’s Piñata Alcohol Inks in a 4 oz. size! The Piñata product line and NEW 4 oz. Piñata display both come with 22 colors (including three NEW metallics: Copper, Brass and Pearl), Piñata Clean Up solution and Piñata Clear Extender.

When Jacquard launched Piñata Colors in 2002, alcohol inks were virtually unheard of. Since then, this unique category has become extremely popular, especially with artists working on non-porous surfaces like tile, Yupo, metal, glass, plastic, stone, leather, polymer clay and more. That is why Jacquard is offering a new display of 4 oz. inks.

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Piñata Colors are highly saturated, fast-drying alcohol inks for any hard surface. Indelible and impervious to water once dry, Piñata Colors clean up with alcohol and re-wet themselves, allowing for unique effects and techniques not easily achieved with water-based systems. As a dye-based, highly transparent ink*, Piñata Colors are unparalleled for vibrancy, and only the most lightfast dyes have been selected for the palette. Acid-free with excellent adhesive properties, Piñata Colors have become the go-to inks for any non-porous surface.

The pigmented palette of Piñata inks has grown.  034 Copper and 035 Brass are beautiful metallic colors made from real metal pigments (like the super popular 033 Silver and 032 Rich Gold) that glisten and shine. The metallic white 036 Pearl is made with super reflective mica pigment and is terrific for mixing with the dye-based colors to create entirely new palettes of pearlescent inks. These three new colors are opaque, lightfast and shine with unparalleled luster. The Piñata metallic colors are perfect for scrapbookers and paper artists whenever a true metallic is desired, as well as for oil painters, acrylic painters, window painters, sculptors and crafters of all kinds.

*030 Blanco Blanco, 032 Rich Gold, 033 Silver, 034 Copper, 035 Brass & 036 Pearl are pigment-based, super-opaque and entirely lightfast.

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Please check out Jacquard’s Instagram for some Piñata inspiration:

Jacquard Body Art Family

Wednesday, September 27th, 2017

With the new addition of Jacquard’s ‘Jagua Temporary Tattoo Kit’, there are now three body art kits available in the Jacquard Body Art Family; Mehndi Henna Kit, Glitter Body Art Kit and Jagua Temporary Tattoo Kit. Jacquard is now your one stop for premium and specialty body art materials.

Jagua and Henna are all-natural and can be mixed together to create a color pallet that ranges from the deep blueish black of Jagua to the warm burnt reddish brown of Henna.

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Henna is natural colorant made from the dried leaves of the Lawsonia inermis shrub that produces a beautiful orange-brown color.   Henna has been used for thousands of years to stain skin (mehndi), fingernails, hair, leather, silk and wool.

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Juice from the unripe Jagua fruit (Genipa americana) has been used for body adornment for millennia. The Amazonian fruit produces a permanent, bluish-black stain that, like henna, lasts approximately 1-2 weeks.

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Jagua is great for accenting henna designs, mixing with henna for various shades of “hengua,” or used on its own for beautiful, dark colored designs. Because it looks so much like a permanent tattoo, it is increasingly used to test drive tattoo ideas and embellish existing tattoos. Jagua is widely available in liquid or gel forms that have very short shelf lives unless refrigerated. Jacquard’s dehydrated jagua powder performs just as well as gels, is free completely of impurities, and has an extremely long shelf life. Certified safe, easy to use and with better economy than liquids and gels, powdered jagua is truly a game changer for serious body artists!

These are a perfect gift for the Holidays and are on sale with MacPherson’s through December 31st. The glitter kit is a big hit for kids; party activities, Halloween, festivals, parades or to add accents to our other body art kits.

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Strathmore Monthly Giveaway on Instagram!

Wednesday, June 28th, 2017

Strathmore is encouraging artists to post a photo of their customized Vision cover art on Instagram, and they can win a monthly giveaway of $100 worth of Strathmore products! Retailers can share social media information on the giveaways, or mimic the idea on their own social media platforms.

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HOW IT WORKS:

  1. Artists post a picture of their work made on the cover of their Strathmore Vision pad to Instagram.
  2. Artists tag Strathmore in their post (@strathmoreart) and use the hashtag #strathmorecovers
  3. During the first week of every month from July through December of 2017, Strathmore will randomly select a winner from the pool of participants to win a pre-selected assortment of Strathmore products valued at $100.

All artwork must be created on the blank steel blue cover of any Strathmore Vision pad to be a valid entry for the giveaway prize.

We have created a PDF for the Instagram contest for retailers to use in stores to promote the Vision giveaways. For more information on this giveaway and full listing of terms and conditions, please visit our social media sites, where you can also share information with your customers: Facebook , InstagramTwitter, or Instagram.

 

Learn how the new Strathmore Vision products can increase the productivity of your retail space by contacting your MacPherson sales representative today!
Please feel free to share this flyer with customers and encourage people to start posting their covers to Instagram so they can have the chance to win a prize. This is a great program for Social Media posts as well as for promotion at the store level.

In addition, attached are a couple of pdfs that can be used as pad inserts between the removable cover and Customizable Cover on the Vision line. They can also be used simply as a flyer. There is a small version that is 2-up that can be cut apart and used in the 5.5×8.5 or 6×9 pads. The large pdf is a 8.5×11 sheet that can be used in the 9×12 or 11×14 pads. These can also be found on the Retailer/Distributor site at www.strathmoreartist.com under the “Ready to Print Promotional Material” tab.

Chartpak’s New Paper Lines Explained

Wednesday, June 28th, 2017

Chartpak, Inc. is excited to announce that their new paper lines are now available and ready to ship!

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Chartpak prides themselves on creativity which is why it is an integral part of their legacy. They strive to deliver to each artist a professional range of products – and this new paper line is no exception. Developed for artists by artists, recognizing that each brush stroke, each sketch, and each rendering deserves added benefits and unique functionality.

The papers, as well as the features built into the pads, were developed and tested by Chartpak’s staff of professional artists and their network of art ambassadors. Chartpak worked diligently with their mill partners to ensure that the papers were designed to perform at high-quality levels for the artist.

Chartpak incorporated features such as In and Out Pages™ designed with Dome Lock™ Technology to ensure that any sheet could be removed, repositioned and even transferred to another pad.

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They also created some of their pads with Ink Block Panels which protect the pages underneath the artwork sheet.

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From Chartpak’s hands to the artist’s hands, this new paper line continues to get rave reviews.

Marcia Neblett, Professor of Foundation Studies at Savannah College of Art and Design recently said:

“I just wanted to share with you that my current summer students love the Grumbacher® Mixed Media, 9 x 12 inch IN and Out” Sketchbook. We’ve already made use of the “in and out” feature with a class critique and with submissions of the sketchbook work. The students absolutely love that they can put the pages back in! I’ll look forward to ordering more for my Fall Classes. Thanks so much!”

 

 

Groovy, Baby! Jacquard Goes Hippie Retro

Monday, May 29th, 2017

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Although resist dyeing techniques (including ones involving binding of fabric prior to coloring) date back at least 2,500 years, tie dyeing as it has come to be known is a distinctly American artform that was born out of the freewheeling hippy days of California in the 1960’s. Even today, multi-colored tie dye motifs like the rainbow spiral are widely associated with the love movement that took America by storm some forty years ago. Though tie dye has been absorbed into more mainstream aesthetics in recent years (see “tie dye chic,” for instance, a popular “yuppie” fad), it remains a markedly American tradition.

Believe it or not, Jacquard was the very first to offer a “tie dye kit”—a package containing everything you need to tie dye like a hippy/pro. Jacquard has been offering this kit since 1982, proudly manufactured in the San Francisco bay area, the birthplace of hippiedom! These days, tie dye kits abound in the US—there is a whole aisle of them in Walmart!—but they are all knock-offs of Jacquard’s original kit, mostly manufactured in China, and it goes without saying, none of them are nearly as high quality nor of equal value to Jacquard’s. The Jacquard Tie Dye Kits are still the gold standard, and it is a high bar they have set: the kits yield intense and lasting colors that to this day are unmatched by any other brand in the world!

With summer upon us what better way is there to celebrate than getting outside and tie dying your shirts, jean shorts, headbands, socks, bedding, dresses or underwear! All Jacquard’s Tie Dye kits are easy-to-use, and no two results are ever exactly alike. The design possibilities are endless and unique as fingerprints! They make great gifts and are wonderful party activities. Kits contain everything needed for dyeing (except the fabric): pre-measured Procion MX Dye powder (in convenient applicator bottles), Soda Ash dye fixer, rubber bands, gloves and easy-to-follow instructions.

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Jacquard Tie Dye Kits are available through MacPherson’s in two sizes JAC9444 and JAC9445 retail at $11.99 and JAC9320 and JAC9325 retail for $19.99.