Archive for the ‘Namta 2017’ Category

Industry News

Wednesday, April 26th, 2017

Nico (1)On April 6th MacPherson’s welcomes its newest member. Our category manager Lacey Elia gave birth to a boy, Nico. He is a very healthy (9lb. – 11oz.) and happy baby. Congratulations to the entire family!

In an effort to create focus within its brands and market channels, Sharpie & Prismacolor maker Newell Brands Inc. announced that it will sell its Pine Mountain® fire starters and fire logs business as well as its Diamond® matches to Royal Oak Enterprises LLC, a leading manufacturer of charcoal and grilling products.

Jo-Ann Stores announces acquisition of Creativebug, which is based in San Francisco. The digital company was founded in 2012 and offers an extensive array of online video arts and crafts workshops and techniques.

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AAEAAQAAAAAAAAS5AAAAJGFmYTk2ODBkLTc4NzQtNGQwOS05MGMxLTExOTkzMjRjYzQwOAF.I.L.A. has announced that Chris Crangle has been appointed General Manager of their Digital Fine Art & Printmaking Business Unit Worldwide within the F.I.L.A. Group. Before joining, Chris held similar positions at Innova Fine Art and Canson.

Namta released a photo montage video of this year’s convention in Salt Lake City. Check it out

Winsor & Newton February 2017 News

Sunday, February 26th, 2017

884955053454-W&N WATERCOLOUR CLASSIC PAD 9X12IN SIDE GLUED (High Resolution) b

New Watercolor Paper

Winsor & Newton is introducing a NEW watercolor paper range at NAMTA 2017. All items in the collection have been created in the tradition of fine papermaking, the finest raw materials have been used and all papers are cylinder mould made. Artists can choose from two tiers of paper: The Classic Collection offers users a superb paper at an opening price point. Included in the range are spiral and glued pads, postcards and a sheet, all using 140# cold pressed paper.

For the fine artist who is looking for outstanding quality papers, the Winsor & Newton Professional level watercolor paper is produced of 100% cotton and features a wide offering including Cold Pressed, Hot Pressed and Rough papers in both 140# and 300# weights. The Professional range includes sheets, a journal, as well as a variety of pads and blocks in the best-selling sizes.

884955053577-W&N WATERCOLOUR PROFESSIONAL PAD 10X14IN CP (High Resolution) b

The entire collection is internally and externally sized and all items are acid free with no optical brighteners. Expect exceptional strength and performance in every sheet. These watercolor papers will stand the test of time.

New Stretched Canvas

Also new to Winsor & Newton is a completely updated range of Canvas. The NEW Winsor & Newton Canvas collection features 184 products in a variety of materials and sizes. This new canvas range surpasses Winsor & Newton’s previous offering and includes both cotton and linen surfaces. The line also includes two tiers, Classic and Professional, offering both an opening price point and a more advanced offering which includes the new innovative stretching device, specifically made for Winsor & Newton, the ProStretcher™. The ProStretcher™ is an exclusive stretching device that is only available on the Professional range and aids the user in perfecting surface tension of the canvas. It is easy to use, small and compact and is a truly exciting addition to the line.

884955050682-W&N PROFESSIONAL CANVAS COTTON TRADITIONAL 11X14IN [ANGLED] (High Resolution) b884955049839-W&N CLASSIC CANVAS COTTON DEEP EDGE 6X6IN [ANGLED] (High Resolution) b

Call for Entries Reminder-Derwent ‘Drawn to Perfection’ Competition

Wednesday, January 25th, 2017

Smart and effective merchandising has proven to make a measurable sales and customer satisfaction difference in art and craft material stores. When done right, product and category merchandising helps your customers navigate easily to what they are seeking and subtly exposes them to new, unique products that can help them achieve satisfaction in pursuit of their creative expression. With this competition we are hoping to encourage your stores’ own creativity in merchandising as well as receiving a great reward incentive!

Details, Details, Details:

  • Submit at least 2 photos of your drawing section, in particular showing the DERWENT sketching and drawing supplies
  • The 1st photo series should be the way you are currently presenting it (i.e. before) and the 2nd photo series should be how you have reimagined it (i.e. after)
  • There are 3 contest categories with prizes awarded based on sketching and drawing department size
  • All prizes will be in form of credits at MSRP to be used for the exciting new DERWENT merchandise units and assortments that will be unveiled at the March 2017 NAMTA convention in Salt Lake City
  • Extra points will be given for visual appeal (attractive layout, signage, etc.), ease of navigation, shopability, impulse and of course featuring DERWENT products
  • If your store mixes brands in categories, no problem, just be sure to show a good representation of DERWENT’s crowd-pleasing products like Inktense, Coloursoft, Graphic Pencils, etc!

Prize Breakdown:

  • The top sketching and drawing section under 6 ft. will win a $250 credit
  • The top sketching and drawing  section over 6 ft. and less than 12 feet section will win a $500 credit
  • The top design for a drawing and sketching department featuring Derwent over 12 feet will win a $1,000 credit
  • All valid entries will receive a $100 credit

Other Info:

  • Submissions need to include store name, contact info, MacPherson’s Account Manager rep name, size of assortment (i.e. 4 ft., 8 ft., etc.)
  • Deadline for submissions is Friday, February 10, 2017
  • Credit for Derwent products will be at MSRP
  • Winners will be announced on Friday, February 17, 2017 and winning photos will be featured in future editions of the Art Dog Blog
  • Submit your entry to derwentcomp@macphersonart.com

Before

img_8398

After

Sketch Dept After

Hints and Tips:

  • Sketching and drawing is one of the fastest growing categories at art & craft retail. Even with the adult coloring craze cooling down, sketching and drawing continues to trend.
  • Sets are the entry point for most sketching and drawing customers, so merchandising placement and design that helps consumers find their way to the right technique and quality can build strong loyalty to stores and brands.
  • Open stock pencils are essential to developing long term serious fans as customers though the slower inventory turn makes it less of a profit center and more of a courtesy. 
  • The “golden zone” for merchandising on store shelves is eye-level down to the average person’s waist. On the shelves below is a great destination location for items such as open stock and above is great for way finding, branding and promotional signage.

Derwent ‘Drawn to Perfection’ Competition

Tuesday, December 27th, 2016

Smart and effective merchandising has proven to make a measurable sales and customer satisfaction difference in art and craft material stores. When done right, product and category merchandising helps your customers navigate easily to what they are seeking and subtly exposes them to new, unique products that can help them achieve satisfaction in pursuit of their creative expression. With this competition we are hoping to encourage your stores’ own creativity in merchandising as well as receiving a great reward incentive!

Details, Details, Details:

  • Submit at least 2 photos of your drawing section, in particular showing the DERWENT sketching and drawing supplies
  • The 1st photo series should be the way you are currently presenting it (i.e. before) and the 2nd photo series should be how you have reimagined it (i.e. after)
  • There are 3 contest categories with prizes awarded based on sketching and drawing department size
  • All prizes will be in form of credits at MSRP to be used for the exciting new DERWENT merchandise units and assortments that will be unveiled at the March 2017 NAMTA convention in Salt Lake City
  • Extra points will be given for visual appeal (attractive layout, signage, etc.), ease of navigation, shopability, impulse and of course featuring DERWENT products
  • If your store mixes brands in categories, no problem, just be sure to show a good representation of DERWENT’s crowd-pleasing products like Inktense, Coloursoft, Graphic Pencils, etc!

Prize Breakdown:

  • The top sketching and drawing section under 6 ft. will win a $250 credit
  • The top sketching and drawing  section over 6 ft. and less than 12 feet section will win a $500 credit
  • The top design for a drawing and sketching department featuring Derwent over 12 feet will win a $1,000 credit
  • All valid entries will receive a $100 credit

Other Info:

  • Submissions need to include store name, contact info, MacPherson’s Account Manager rep name, size of assortment (i.e. 4 ft., 8 ft., etc.)
  • Deadline for submissions is Friday, February 10, 2017
  • Credit for Derwent products will be at MSRP
  • Winners will be announced on Friday, February 17, 2017 and winning photos will be featured in future editions of the Art Dog Blog
  • Submit your entry to derwentcomp@macphersonart.com

Before

img_8398

After

Sketch Dept After

Hints and Tips:

  • Sketching and drawing is one of the fastest growing categories at art & craft retail. Even with the adult coloring craze cooling down, sketching and drawing continues to trend.
  • Sets are the entry point for most sketching and drawing customers, so merchandising placement and design that helps consumers find their way to the right technique and quality can build strong loyalty to stores and brands.
  • Open stock pencils are essential to developing long term serious fans as customers though the slower inventory turn makes it less of a profit center and more of a courtesy. 
  • The “golden zone” for merchandising on store shelves is eye-level down to the average person’s waist. On the shelves below is a great destination location for items such as open stock and above is great for way finding, branding and promotional signage.