Archive for the ‘hot new things’ Category

Golden News December 2017

Wednesday, December 27th, 2017

GOLDEN Launches NEW QoR® mini

Compact color for artists on the move.

QorMini_Interior2_500
QorMiniwShadow_large

QoR® Watercolor will be launching the QoR mini 12 Half Pan set and adding QoR Masking Fluid to the product line.

The totally new solid half pans of color within QoR mini re-wet beautifully and deliver the lively painting performance artists expect. QoR mini fits 12 half pan watercolors in a tin smaller than an index card. It fits perfectly in your pocket or purse for urban sketching and plein air painting. Features include:

  • Stamped wells on tin lid offer convenient mixing space
  • Innovative non-staining silicone insert with embossed letters next to each pan to reference colors
  • Standard size removable/refillable half pans
  • Watercolor paper insert to paint out a color reference key
  • Vibrant, clean mixing primary colors along with convenient secondary and earth colors

Order Details:

Item #: GD7000015-0 (Coming soon)

UPC: 738797012295

List Price: $99.99

Terms:

  • Available February 12, 2018. Standard freight.
  • No minimum order.
  • Standard discounts apply.
  • Get an extra 20% discount on pre-orders now through March 16, 2018.

See your MacPherson Sales Representative for more information.

More GOLDEN Heavy Body Colors for 2018, Same Footprint

GAC Light Value Colors

All Heavy Body retailers can now offer a greater selection of colors within their current GOLDEN cabinets with the introduction of a new tube shelf for 2 oz. Heavy Body cabinets that increases the tube count from 10 to 12 per shelf. That’s a 20% increase in colors with no additional space required! And just as conversion kits are available, GOLDEN is also launching several new colors!

Cobalt Teal is back! Very popular when it was previously available, GOLDEN had to discontinue it when the pigment became unavailable. The launch of QoR watercolors helped us discover a new pigment supplier, so we can bring this very desirable single-pigment color back to Heavy Body acrylics. The Phthalo and Titanium blended Teal will remain available.

New Light Value Colors! For 2018, seven new light value colors add bright and convenient blends to what is already the most extensive palette in artist acrylic colors. Colors include Light Bismuth Yellow, Light Orange, Titan Violet Pale, Light Phthalo Blue, Light Phthalo Green, Titan Green Pale, and Titan Mars Pale.

New Yellows with Exceptional Lightfastness! We continuously test our products to make sure that we are providing the best materials available to artists. Recent tests reveal that the pigments PY3 and PY73, used in our Hansa Yellow Light and Hansa Yellow Medium formulations no longer meet the highest ASTM Lightfastnesss standards. To provide the bright and lightfast yellows artists need we are introducing Benzimidazolone Yellow Light and Benzimidazolone Yellow Medium across all acrylic color lines in 2018. The Hansa colors will remain available in open stock tubes, however, the new Benzimidazolone colors will replace Hansa Yellow in sets beginning February 12, 2018.

All of these changes are highlighted in MacPherson’s Spring Catalog. For specific information regarding conversion kits and color changes detailed above, reference the MacPherson website OEX Golden or contact your MacPherson Sales Representative.

 

Williamsburg Adds Seven NEW Colors in 2018!

WBNewColorBlade_462X1200Williamsburg Handmade Oil Colors will be introducing seven exciting new colors exemplifying the beauty and quality of our paints while extending the largest range of oil colors available anywhere. Additionally, in response to concerns surrounding the use of zinc oxide in oil paint formulations we have reformulated 12 color blends to be zinc free.

These new Williamsburg colors for 2018 exemplify the beauty and quality of our paints while extending the largest range of oil colors available anywhere:

  • Transparent Yellow Iron Oxide
  • Tranpsarent Red Iron Oxide
  • Pyrrole Red
  • Pyrrole Orange
  • Nickel Azo Yellow
  • Bismuth Vanadate Yellow
  • Titan Buff

Space for new colors will be created from the discontinuation of Mars Orange Deep and Slate Black due to pigment availability. For existing planograms, conversion kits will be available starting February 12, 2018.

For further details, please contact your MacPherson Sales Representative.

Visit GOLDEN at Creativeworld 2018

For close to 20 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year we look forward to having this time to visit with our friends and trading partners. Please plan to come see us in our booth location, Hall 4.1 Stand C12, where we will be featuring all three of our brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.

Please be sure to stop by and visit during the show, which is from January 27 – January 30, 2018. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at bhartman@goldenpaints.com.

We look forward to seeing you and sharing what’s new!

Reeves’ “Show Your Colours” a Launch and Campaign

Friday, October 27th, 2017

Inspiring the Inner Artist in Everyone!

Iconic Art Brand Debuts New Look in the U.S. 

0040-20170928-JD-Reeves

Reeves, the iconic British art brand with more than 250 years of heritage, has launched an extensive rebrand to empower everyone to unleash their creativity! Following the global relaunch, Reeves’ debuted the “Show Your Colours” campaign in the U.S. at the September 28 re-launch event in NYC.  Attendees were encouraged to explore their inner artist, no matter where they were on their artistic journey. The event was a true hands-on experience and featured painting rocks at the ReevesRocks station and a customdesigned DIY gallery. At the event guests truly got the chance to show their colors.

0137-20170928-JD-Reeves

Reeves has partnered with its new U.S. collaborator, Llew Mejia. Mejia, a New York-based illustrator, has designed for numerous national lifestyle brands and will lend years of experience with textile design, pattern-making and packaging to craft custom-designed art for Reeves.

“I’m stoked to work with Reeves and help bring this new, energetic campaign to life in the U.S.,” said Llew. “I believe that art is for everyone no matter your age or experience. A quick sketch, a streak of color — we’re all capable of unleashing creativity and expressing ourselves every day.”

0135-20170928-JD-Reeves

Reeves’ re-energized look and feel is designed to spark imagination in anyone, from established artists to the occasional doodler. Regardless of skill or knowledge, all creativity can start with a pen, pencil or brush, and Reeves is on a mission to make art accessible to all. As part of the rebrand, Reeves has launched a bold, new logo featuring a symbolic ‘r’, which is certain to become its signature. A redesigned website and social channels feature how-to videos, product information, inspiration and more.

The rebrand also includes a refresh of Reeves’ entire product portfolio, including new packaging for Paint By Numbers and Scraperfoils, providing the tools you need for your creative journey.

“It’s our goal as creative innovators to help people realize their full artistic potential by finding inspiration in their daily lives,” said Mahogany Ligon, Brand Director for Reeves. “Art is as much about coloring outside the lines as in, and we want to break down the barriers between fine art and the everyday. Through our ‘Show Your Colours’ campaign, Reeves will continue to encourage each of us to unleash creativity.”

To experience the new Reeves firsthand or to find a retailer near you, visit www.myreeves.com or @WeAreReeves on Instagram or Facebook. Share your Reeves masterpiece with the world using the hashtag #wearereeves.

About Reeves: Reeves, part of the Colart group, is one of the world’s leading creativity and lifestyle brands. Boasting a 250-year-old history of educating and inspiring artists across the world, Reeves’ ambition is to cater for a broader audience, providing the tools and inspiration to unleash creativity across the world.

Golden News October 2017

Friday, October 27th, 2017

GOLDEN Supports O+ Art Festivals

O+Nani Chacon

Founded in 2010 in Kingston, NY, by a small group of artist-activists, doctors and a dentist, O+ is a national nonprofit working in cities around the country to support the exchange of “the art of medicine for the medicine of art.” O+ brings together artist communities, health and wellness providers, and corporate sponsors to make possible the exchange of mural painting, music, poetry and other artistic performances for free medical services made available to underinsured artists. The organization’s year-round efforts culminate in one-day and weekend-long festivals in select cities. 

O+Jia Sung

GOLDEN has been supporting mural artists participating in O+ for the last 4 years, but decided to heighten its participation this year in several ways:

    • GOLDEN donated paints to 5 mural artists for the Kingston festival, as well as paints to mural artists at the Poughkeepsie, NY, and Haverhill, MA, events earlier this summer.
    • Mark Golden spoke on a panel at the Kingston event in collaboration with the Good Work Institute, engaging the audience in the importance of building communities and how to sustain those communities in the future.
    • GOLDEN was a lead monetary sponsor for the Kingston festival this year.
    • GOLDEN sponsored 15 optometry appointments in Kingston.
    • GOLDEN supplied a bus for close to 30 staff members to attend the Kingston event and experience all that the O+ Festival has to offer.

To learn more about the O+ Festival, visit http://opositivefestival.org/. For more information about the Good Work Institute, go to https://goodworkinstitute.org/.

 

goodworkinstitute

 

GOLDEN Sites Now “Responsive”

All three GOLDEN websites for its brands are now “responsive,” making it easier for site visitors to navigate the sites on smart phones & tablets. The most recent changes were made to the GoldenPaints.com website. One of the areas on the site most affected by this upgrade was the Store Locator section, so now consumers will experience improved functionality and search results. If you haven’t had a chance to check it out yet, please do so and especially on your smartphone or tablet!

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

NEW Strathmore Metallic Sketch Journals

Friday, October 27th, 2017

Strathmore is excited to introduce new Metallic Sketch Journals, featuring 200 Series Sketch paper inside. With flexible but sturdy 18pt. covers, these journals come in both brushed silver and hammered copper finishes. They are great for on-location sketching and practicing techniques with pencil, charcoal, sketching stick, pastel, and other dry media. They are also great for consumers who want a unique upscale-looking sketch pad to capture their daily notes and ideas.

ADB Metallic Beauty 2

Metallic products continue to trend with consumers, and these new journals allow artists to add some luxury to their daily sketch pads without a large price tag. These “affordable luxury” items include thoughtful details, while keeping economics in mind. These journals are beautiful and durable, making them perfect to go anywhere!

ADB Copper Journal

Metallic Sketch Journal features include:

  • Strathmore 200 Series Sketch paper: 50 lb. / 74 gsm, 80 sheets per journal
  • Two sizes of journals available in both colors: 5.5” x 8.5” or 9” x 12”
  • Fashion-forward 18 pt. covers with simulated aged copper or brushed steel finishes
  • Durable wire binding coordinates to metallic covers. Silver wire on steel covers, brown wire on copper covers
  • Back chipboard of product is printed with metallic ink, complementing the textured covers
  • Tasteful Strathmore branding located on back cover of products
  • Removable packaging fly sheet allows metallic covers to be seen at retail
  • Acid-Free
  • Made in the U.S.A.

The expansion of the art journal program is another example of Strathmore’s commitment to develop innovative new products that meet the needs of artists, help grow the market, and create in-store news and excitement for retailers.

ADB Metallic Beauty

Metallic Sketch Journals are featured in Strathmore’s holiday promotion, which is currently running through early November. Look for Metallic Sketch items SM25-535, SM25-539, SM25-545, and SM25-549, and learn how the new these new journals can increase the productivity of your retail space by contacting your MacPherson’s Account Manager today.

Don’t forget, you can look for additional retail support materials, including new Toned Mixed Media Art Journal shelf labels, images, and other great items on Strathmore’s Retailer Tools site at: StrathmoreArtist.com

ADB Metallic Sketch Art - Jane O.

Artist & Art Materials Survey: Help Spread the Word!

Friday, October 27th, 2017

The New Artist & Art Materials Survey went live on Monday, October 16, and stays open through mid-November.
survey

  • Here’s the link:

start survey

•  The survey gathers the demographics, brand preferences and insights of a wide variety of North American consumers engaged the making of art. It produces a trove of actionable information that suppliers and retailers can take advantage of.  Non-NAMTA members are welcome to promote the survey, though only members can view the reports.
•  Help NAMTA get the word out by promoting the survey to your artist customers – see the details on the Artist Survey Promotional Page

 

FAQ’s

  • The focus of the 2018 study is active artists, typically those who have created ten or more artworks in the past year
  • The study will cover the USA and Canadian artist markets
  • The results will be FREE for NAMTA members in 2018
  • Help NAMTA get the Fourth Edition of the Artists & Art Materials Survey out to your customers – and give your customers a chance to win one of five $100 gift certificates to their NAMTA member store of choice.

 

Jacquard 4 oz. Piñata Assortment NOW AVAILABLE

Friday, October 27th, 2017

Now available through MacPherson’s: Jacquard’s Piñata Alcohol Inks in a 4 oz. size! The Piñata product line and NEW 4 oz. Piñata display both come with 22 colors (including three NEW metallics: Copper, Brass and Pearl), Piñata Clean Up solution and Piñata Clear Extender.

When Jacquard launched Piñata Colors in 2002, alcohol inks were virtually unheard of. Since then, this unique category has become extremely popular, especially with artists working on non-porous surfaces like tile, Yupo, metal, glass, plastic, stone, leather, polymer clay and more. That is why Jacquard is offering a new display of 4 oz. inks.

jacquard1

Piñata Colors are highly saturated, fast-drying alcohol inks for any hard surface. Indelible and impervious to water once dry, Piñata Colors clean up with alcohol and re-wet themselves, allowing for unique effects and techniques not easily achieved with water-based systems. As a dye-based, highly transparent ink*, Piñata Colors are unparalleled for vibrancy, and only the most lightfast dyes have been selected for the palette. Acid-free with excellent adhesive properties, Piñata Colors have become the go-to inks for any non-porous surface.

The pigmented palette of Piñata inks has grown.  034 Copper and 035 Brass are beautiful metallic colors made from real metal pigments (like the super popular 033 Silver and 032 Rich Gold) that glisten and shine. The metallic white 036 Pearl is made with super reflective mica pigment and is terrific for mixing with the dye-based colors to create entirely new palettes of pearlescent inks. These three new colors are opaque, lightfast and shine with unparalleled luster. The Piñata metallic colors are perfect for scrapbookers and paper artists whenever a true metallic is desired, as well as for oil painters, acrylic painters, window painters, sculptors and crafters of all kinds.

*030 Blanco Blanco, 032 Rich Gold, 033 Silver, 034 Copper, 035 Brass & 036 Pearl are pigment-based, super-opaque and entirely lightfast.

new Pinata colors

Please check out Jacquard’s Instagram for some Piñata inspiration:

Jacquard Body Art Family

Wednesday, September 27th, 2017

With the new addition of Jacquard’s ‘Jagua Temporary Tattoo Kit’, there are now three body art kits available in the Jacquard Body Art Family; Mehndi Henna Kit, Glitter Body Art Kit and Jagua Temporary Tattoo Kit. Jacquard is now your one stop for premium and specialty body art materials.

Jagua and Henna are all-natural and can be mixed together to create a color pallet that ranges from the deep blueish black of Jagua to the warm burnt reddish brown of Henna.

JAC9515-Jagua-Kit_2x2.5_CMYK (3)JAC9500_MehndiHenna_2x2.5_CMYK

Henna is natural colorant made from the dried leaves of the Lawsonia inermis shrub that produces a beautiful orange-brown color.   Henna has been used for thousands of years to stain skin (mehndi), fingernails, hair, leather, silk and wool.

Henna on hand

Juice from the unripe Jagua fruit (Genipa americana) has been used for body adornment for millennia. The Amazonian fruit produces a permanent, bluish-black stain that, like henna, lasts approximately 1-2 weeks.

jagua hand

Jagua is great for accenting henna designs, mixing with henna for various shades of “hengua,” or used on its own for beautiful, dark colored designs. Because it looks so much like a permanent tattoo, it is increasingly used to test drive tattoo ideas and embellish existing tattoos. Jagua is widely available in liquid or gel forms that have very short shelf lives unless refrigerated. Jacquard’s dehydrated jagua powder performs just as well as gels, is free completely of impurities, and has an extremely long shelf life. Certified safe, easy to use and with better economy than liquids and gels, powdered jagua is truly a game changer for serious body artists!

These are a perfect gift for the Holidays and are on sale with MacPherson’s through December 31st. The glitter kit is a big hit for kids; party activities, Halloween, festivals, parades or to add accents to our other body art kits.

JAC9510_Glitter BodyArt_Kit._2x2.5_CMYK

 

20cac25f26

Stillman & Birn Launches Nova Edition Toned Paper Sketchbooks

Wednesday, August 30th, 2017

Stillman & Birn is pleased to announce the launch of Nova Series toned paper sketchbooks featuring acid-free fine art papers that are heavyweight (150 gsm/105 lb), robust, and great for mixed media artwork because they are made with both internal and surface sizing.  The series is available in three paper shades (beige, grey and black) and two binding styles (softcover and wirebound).

The double sizing offers exceptional wet strength, in addition to the following benefits:

  1. Exceptional wet strength.
  2. Keeps pigment from penetrating deep into the paper, forcing it to remain high on the surface. As a result, color really pops on this paper.
  3. Retards penetration of wet media (bleed through). Therefore, both sides of sketchbook sheet can be used.
  4. Protects surface from abrasive effects of multiple erasures.
  5. Strengthens surface to allow for wide range of inking techniques without feathering.
  6. Allows for blending and layering with colored pencils and pastels.

Nova Series papers are suitable for colored pencil, ink, gel pens, paint markers, watercolor, gouache, chalk pastels, oil pastels, water-soluble graphite, charcoal, Conté crayon, colored dry pigments, watercolor pencil, soapstone pencil, and more.

Starting 9/15 the sketchbooks are on an extra 10% introductory promotion in MacPherson’s Holiday Buyers Guide. The line is available in open stock or in three easy-order assortments (softcover (SB39801A), wire-bound (SB49901B) and mixed (SB59901C)).

Softcover Sizes

3.5” x 5.5”

5.5” x 8.5”

8” x 10”

Wire-Bound Sizes

6” x 8”

7“x 10”

9” x 12”

Nova Group Shot

New from Krink! K-75 Paint Markers

Monday, August 28th, 2017

Introducing the new K-75 Paint Markers from Krink!

Inspired by the K-71 Ink Markers, one of Krink’s best-selling styles, the new K-75 Paint Markers combine a familiar valve-action style with high quality paints.

c2e595e2490b1fd611dd1439f317512bdbce9249cc2fa297ba680c479f11aa75

The K-75 Paint Markers:

  • 6 popular colors: black, white, silver, red, yellow and sky blue
  • Alcohol-based paint is permanent and opaque
  • Excellent for use on glass, metal, coated paper and painted surfaces
  • 7mm chisel tip writes on most surfaces

6c73cd79eb50c3b88dcc0515e9fb1b5331bf9b21dd1ef68ff233e58102e51c03

 

7f46183d8b51519de48e71f21c6a8441965f334a68d91c1ccccf753a0829f9e6 488049e2c5467345f267eb6b2c22a4642ffe7f4e20dd8b3372689ad647160a92

The K-75 is a classic style paint marker using safer, alcohol based paints, a unique addition to the paint marker market. Easy-to-use and perfect for crafters and urban artist customers. Be sure to keep an eye on social media (@krinknyc) where Krink has started to get the buzz out to the Krink community.

For more information, visit krink.com. Feel free to reach out with any questions or requests, diana@krink.com or 718-624-9109.

5619d6944e50783a5e90a967cb77aa7e91bb17ece67526208483fd4868304c92

K-75 on coated paper

Get a Jump Start: Coming in October from Montana-Cans

Monday, August 28th, 2017

NEW MONTANA HOLOGRAM GLITTER EFFECT SPRAY 400ML

6f8b1c16-dd79-4c03-a509-104697a9354b

This semi-gloss translucent paint is the vehicle base carrying the high quality fine holographic glitter particles for a sensational metallic effect that can add a totally new dimension to all kinds of surfaces. From paper to cardboard, primed canvas, wood, glass, metal, ceramics, porcelain, stone, acrylic and just about any other paintable surface. Once applied, the semi-gloss lacquer layer will have embed a fine distribution of holographic particles over the substrate. The more coats applied, the greater the intensity of the effect. Applying a layer(s) of Montana Gloss Varnish will not only protect the surface of your work, it will also allow more light to enhance the effect further.  This product is great for Craft Projects and Mixed Media Art.

Product Details
Item #MXE-463051
MSRP:$10.75

Available in North America early to Mid-October

 

Oh and Don’t Forget…Montana’s on Sale!

Current Promo: Montana Gold Summer MAP promo 60% off; MAP lowered to $6.99 Promo Code MXG60

Buy in promo: Aug 1st- Sept 30th
In-store activation: Aug 1st- Sept 30th

NEW Strathmore Toned Mixed Media Art Journals

Monday, August 28th, 2017

Journal Family

Strathmore 400 Series Toned Mixed Media papers are heavyweight, and are in the same warm tan and cool gray colors as Toned Sketch papers. These new papers were launched in March, 2017 in pad formats, and are intended for use specifically with light and dark media. Toned Mixed Media papers also combine the characteristics of a watercolor paper with the finish of a drawing sheet, creating a paper that performs for all wet and dry media. It’s the perfect hybrid of two of Strathmore’s most loved products: 400 Series Toned Sketch and 400 Series Mixed Media.

After fantastic consumer response to their Toned Mixed Media pads, Strathmore has expanded the product offering to now include Toned Mixed Media Softcover and Hardbound Art Journals just in time for the holiday season!

Softbound Toned Mixed Media Art Journals are available in both the gray and tan versions, and will be available in two sizes per color.

481-305_TonedMM_Tan_sc_low 481-407_TonedMM_Gray_sc_low

Softcover Art Journal features include:

  • Toned Tan or Toned Gray Mixed Media paper: 184 lb. / 300 gsm. 100% recycled, containing 30% post-consumer fiber
  • Velvety softcover in rich dark brown that you have to feel to appreciate
  • Less formal format for artists who find softcover more approachable and less intimidating than other book types
  • Durable Smyth-sewn binding allows pages to lay flatter
  • Flexible, light-weight format
  • Toned Mixed Media journals available in two convenient and portable sizes: 8” x 5.5” (landscape), or 7.75” x 9.75” (portrait)
  • Removable packaging band communicates detailed paper information and leaves behind no residue
  • Made in the U.S.A.

Hardbound Toned Mixed Media Art Journals are also available in both gray and tan versions, and will also be available in two sizes of books per color.

Hardbound Art Journal features include:

469-408_TonedMM_Gray_hb_low469-305_TonedMM_Tan_hb_low

  • Toned Tan or Toned Gray Mixed Media paper: 184 lb. / 300 gsm. 100% recycled, containing 30% post-consumer fiber
  • Lightly-textured, matte cover in a dark chocolate brown
  • A more formal format perfect for use as a keepsake, or for giving as a gift
  • Sturdy hard covered books are strong and durable
  • Durable Smyth-sewn binding allows pages to lay flatter
  • Artist preferred sizes
  • Toned Mixed Media journals available in two sizes: 8.5” x 5.5” (landscape), or 8.5” x 11” (portrait)
  • Removable packaging band communicates detailed paper information and leaves behind no residue
  • Made in the U.S.A.

The expansion of our art journal program is another example of Strathmore’s commitment to develop innovative new products that meet the needs of artists, help grow the market, and create in-store news and excitement for retailers.

Softcover Art Journals will be featured in Strathmore’s holiday promotion, which runs September 11 – November 3, 2017. Learn how the new Strathmore Art Journals can increase the productivity of your retail space by contacting your MacPherson’s sales representative today!

Sara Art

 

Don’t forget, you can look for additional retail support materials, including new Toned Mixed Media Art Journal shelf labels, display labels, and other great items on Strathmore’s Retailer Tools site at: https://www.strathmoreartist.com/login.html

Manuscript News: World Calligraphy Day is August 16!

Friday, July 28th, 2017

Calligraphy and hand lettering continue to trend and open doors to a whole new demographic of customers. In honor of this, Manuscript has launched World Calligraphy Day! They will be celebrating this on social media and hosting an event at the Pen Museum in Birmingham, England.

World Calligraphy Day

Retailers can maximize on this event by hosting demos, classes and/or promotions during the month of August and specifically on the 16th. Make sure you shout it out on social media and make your customers aware. For retailers that do not currently have a robust calligraphy department, this is the time expand! Great ways to do this are with several easy assortments that we have put together.

Calligraphy

Item # MUENTRYAS – Manuscript Entry Assortment contains 10 basic and best-sellers from Manuscript. To easily kickstart calligraphy in your store.

Item # MUEXPAS – Manuscript Expanded Assortment contains the 10 items in the entry assortment, plus 15 more key items to give your customers an impactful calligraphy assortment.

Item #s SP3094 and SP3095 – Speedball Intro Calligraphy Assortment and Complete Calligraphy Assortment are optimized to feature the 43/70 best-selling drawing and lettering products, they include pens, inks, nibs, books and even a poster!

Check out these assortments and many more hand lettering products on Online Express.

Manuscript Calligraphy

Golden News July 2017

Thursday, July 27th, 2017

Art Benefit Auction for the Sam & Adele Golden Foundation for the Arts!

The Sam and Adele Golden Foundation will be celebrating its 20th anniversary with an art benefit auction. There will be over 180 works of art available for sale, generously donated by artists, artists in residence, and the Golden family. Although you may not be able to join on August 12 for the LIVE and SILENT auctions, Golden invites you to participate in the ONLINE auction. Visit Paddle 8 (link below) now to preview the selection of art, and the value of the artworks. On July 31, the auction site opens for two weeks, with the addition of revealing beginning bid prices. The ONLINE auction closes August 14. All proceeds from the sales of the auctions will be used to grow the endowment, for sustainability of the program and for financial assistance to the artists in residence.

www.paddle8.com/auction/golden-foundation

The Golden Foundation is a not for profit organization which supports artists working in paint. Its residency sessions run for 4 weeks at a time, February through November. Artists spend much of their time experimenting with the latest paint materials and technology available to the industry today. Visit www.goldenfoundation.org for more information about the Golden Foundation. And if you find yourself in beautiful upstate New York, stop by and see the residency barn, a restored 100 year old barn with studios and living space.

New GOLDEN Pouring Videos from GOLDEN

Two new videos were recently added to Golden’s Video Library that your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach. Please visit Golden’s YouTube or Vimeo page to check them out!

BIG PAINT POUR SETUP with GAC 800

Prepping the surface and creating mixtures with GOLDEN Fluid Acrylics and GAC 800 for the “Big Paint Pour” featured in part II.

http://www.goldenpaints.com/videos/big-paint-pour-setup-with-gac-800

 

BIG PAINT POUR with GAC 800

From the artist workshop at GOLDEN, a two by eight foot (61 x 244 cm) paint pour using Fluid Acrylic Colors mixed with GAC 800 as a pouring medium.

http://www.goldenpaints.com/videos/big-paint-pour–with-golden-gac-800

Go to http://www.goldenpaints.com/products/medium-gels-pastes/special-purpose-mediums or www.goldenpaints.com/mixit to learn more about GAC 800.

To learn more about GOLDEN Fluids, go to http://www.goldenpaints.com/products/colors/fluid.

B-T-S Promotional Period Reminder

Remember that extra discounts are available through MacPherson’s – please refer to the BTS Buyer’s Guide. Also note that advertising can be extended to 40% off every day for all three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) beginning on 07/24/17 and expiring on 09/29/17.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

Strathmore July 2017

Wednesday, July 26th, 2017

Strathmore is excited to expand their initiative to offer consumers educational information as it relates to art. The video series called “Artist How-To” videos launched in May, 2015, and in these short video segments, Strathmore has paired with professional artists to offer artist tips and techniques as it relates to a specific type of art and mediums.

Toned Video Cover

The newest additions to the collection of “Artist How-To” are three new videos created by artist Justin Maas. In these short 2-4 minute videos, Justin explains his tips and techniques for creating portrait artwork using toned papers. This content is great for artists just starting out with toned papers, or for those who have interest in creating portraits but need a bit of guidance on where to begin. In the first video, Justin provides an overview of why an artist may choose to use Toned paper, and how to use it. In video 2, he covers materials needed to create portraits on Toned paper and shows viewers how to set up their work space. In video 3, he demonstrates a finished piece from start to finish, while narrating his tips and techniques.

The three videos available in the Toned Paper Portraits “Artist How-To” set include:

  • Video 1: Introduction

 

  • Video 2: Materials Needed
  • Video 3: Demonstration of Finished Portrait

 

All of these new videos are available on Strathmore’s YouTube channel at: https://www.youtube.com/user/StrathmoreArtist

You can download the videos directly from Vimeo. Simply click the “Download” button below the video.

Video 1

Video 2

Video 3

 

To support consumers interested in learning about using Toned Mixed Media, Strathmore has also created a new Art Blog posting with some additional information about this innovative line of products. Be sure to check out all of Strathmore’s art blog postings at https://www.strathmoreartist.com/blog.html

Additionally, Strathmore offers a quarterly newsletter at https://www.strathmoreartist.com/artist-newsletter.html which features an artist and their work each publication, along with new product information, current consumer promotions, and frequently asked questions from our website. It’s a great resource for artists and retail stores to keep up to date!

Along with the Artist Tips and Tricks videos, Strathmore is proud to offer product videos, a brand video, archived years of Online workshop videos, and short videos answering artist frequently asked questions. All the videos are now available on the Retailer and Distributor Tools area of Strathmore’s website! Follow us on social media to stay in touch with all of the tools available for consumer engagement and education.

Interested in learning more? Contact your MacPherson’s sales representative for ideas of how you can drive more traffic and sales with Strathmore’s Video Series.

462-209_TndTanMM_low

Liquitex Expands Basics Acrylic Range to Offer Artists More Choice

Wednesday, July 26th, 2017

BASICS

Liquitex is launching a new range of Basics 400ml squeeze bottles, Basics mediums, and Basics sets developed for students and artists who are looking for dependable quality at an economical price.

Basics 400ml provides a size option between the 250ml tube and the 946ml jar in an easy-to-use squeeze bottle. The squeeze bottles are available in 24 colors at the end of July.

Liquitex launched eight new mediums in July designed to help student artists explore their creativity. In addition to Gesso which already exists, the new products consist of core mediums: Gloss Gel, Modeling Paste, Iridescent Medium, Coarse Texture Gel, Gloss Fluid Medium, Matte Fluid Medium, Gloss Varnish, and Matte Varnish. A Mediums Trial Set priced at $14.99 for student artists who want to enter the mediums range without price being a barrier rounds out the offering.

An expanded set selection includes a Basics Best Sellers Set in a clear brick format that contains 24 – 22ml best-selling colors and has a handle for easy carrying that will be available to ship in late October.

In appreciation of your support of Basics, Liquitex is offering a Dealer Loyalty Program growth rebate (over and above any Colart rebate program) for the calendar year 2017. For further details about this program please contact your Colart sales representative.

Liquitex will also offer various point-of-sale items, such as a hand-painted blade with all 48 Basics colors in July and August to help the Basics presentation in store stand out and help educate student artists. There will also be a Fall Back to School promotion, offering 15% off the entire Basics range.

Basics rack

Zebra Stainless Steel Retractable Pens & Pencils!

Thursday, June 29th, 2017

50100

Take advantage of the hot mechanical pencil trend with a brand-new Steel Pen and Pencil assortment from Zebra Pen! Year to date, mechanical pencil sales are up over 30% in sales and gel pens are seeing tremendous growth. This new assortment from Zebra includes both and is a perfect addition to your offering providing customers with well-designed pens and pencils that are surprisingly affordable.

Steel is popular for many reasons. First and foremost, the barrels are made of stainless steel which is sleek, smooth and strong. Add in features like a comfortable grip, a metal guide pipe, smooth flowing ink, sturdiness, and an easy refill process, and we are talking about a special collection. Whether it’s the M-301 Mechanical Pencil or best-selling steel ballpoint the F-301 Retractable Ballpoint, there is a Steel writing instrument that is right for your consumers’ needs.

The new Steel 3 Series Collection (item # ZE50100) contains the most popular pens and pencils from the Steel brand. This offering includes a variety of pen/pencil types, ink colors and point sizes.

The Zebra 3 Series 144 Piece display contains:

  • F-301 Retractable Ballpoint 0.7mm Black (24 pens)
  • F-301 Retractable Ballpoint 0.7mm Blue (12 pens)
  • F-301 Retractable Ballpoint 0.7mm Red (12 pens)
  • F-301 Retractable Ballpoint 1.0mm Black (12 pens)
  • F-301 Retractable Ballpoint 1.6mm Black (12 pens)
  • G-301 Gel Retractable 0.7mm Black (24 pens)
  • G-301 Gel Retractable 0.7mm Blue (12 pens)
  • M-301 Mechanical Pencil 0.5mm HB (12 pencils)
  • M-301 Mechanical Pencil 0.7mm HB (24 pencils)

 

The display is only 6.25” wide x 8.25” deep x 9” high making it very easy to fit on a shelf or register.

Here is a detailed guide to the pens and pencils inside:

M-301 Mechanical Pencil

M-301 Mechanical Pencil 0.7mm Black

M-301 Mechanical Pencil 0.7mm Black

You will be sure to capture the consumer’s eye with the M-301 Mechanical Pencil.  The rugged, sophisticated M-301 mechanical pencil is ideal for writing, sketching, and drafting.  Featuring a stainless-steel barrel that is the hallmark of the Steel line; as well as a metal guide pipe when precision matters most. The textured grip provides control and comfort when writing for extended periods and a handy eraser can be found neatly tucked under the cap. Available in 0.5mm and 0.7mm point sizes.  Refillable with standard lead refills.

F-301 Ballpoint Retractable Pen

F-301 Retractable Ballpoint 0.7mm Black

F-301 Retractable Ballpoint 0.7mm Black

America’s #1 steel ballpoint pen: The F-301 Ballpoint Retractable Pen.  This stainless-steel beauty has premium features, including a sleek steel barrel, textured grip, and metal clip. Its easy glide ink delivers a smooth writing experience and outshines the competition. The F-301 Ballpoint is excellent for everyday writing or sketching, with an oil based ballpoint ink that allows for thick and thin lines.   Choose from four ink colors with matching grip: Black, Blue, Green or Red.  Available in a 0.7mm, 1.0mm, and 1.6mm point size.  Refillable with Zebra’s F-Refill.

G-301 Gel Retractable Pen

G-301 Gel Retractable 0.7mm Black

G-301 Gel Retractable 0.7mm Black

Gel pens are seeing tremendous growth and the G-301 is sure to be a winner.   The G-301 is equipped with the same sleek, stainless steel barrel and popular features as its M and F-301 counterparts, but is filled with gel ink. The smooth flowing G-301 makes writing and drawing both clean and effortless. The easy glide of the gel ink will make this your go-to pen for everything.  Choose either Black or Blue ink with a matching grip. Available in a 0.7mm point size.  Refillable with Zebra’s JK-Refill.

Zebra F301_132087605_R

For a limited time GET 60% OFF MSRP, FREE DISPLAY, FREE FREIGHT DROP SHIP ON A $550 NET ORDER. ITEM# ZE50100 MSRP$ 425.00 SPECIAL NET $ 170.35

More details on steel can be found at http://www.zebrapen.com/product-category/brand/steel/

Chartpak’s New Paper Lines Explained

Wednesday, June 28th, 2017

Chartpak, Inc. is excited to announce that their new paper lines are now available and ready to ship!

Pad Spread

Chartpak prides themselves on creativity which is why it is an integral part of their legacy. They strive to deliver to each artist a professional range of products – and this new paper line is no exception. Developed for artists by artists, recognizing that each brush stroke, each sketch, and each rendering deserves added benefits and unique functionality.

The papers, as well as the features built into the pads, were developed and tested by Chartpak’s staff of professional artists and their network of art ambassadors. Chartpak worked diligently with their mill partners to ensure that the papers were designed to perform at high-quality levels for the artist.

Chartpak incorporated features such as In and Out Pages™ designed with Dome Lock™ Technology to ensure that any sheet could be removed, repositioned and even transferred to another pad.

inout

They also created some of their pads with Ink Block Panels which protect the pages underneath the artwork sheet.

inkblock

 

From Chartpak’s hands to the artist’s hands, this new paper line continues to get rave reviews.

Marcia Neblett, Professor of Foundation Studies at Savannah College of Art and Design recently said:

“I just wanted to share with you that my current summer students love the Grumbacher® Mixed Media, 9 x 12 inch IN and Out” Sketchbook. We’ve already made use of the “in and out” feature with a class critique and with submissions of the sketchbook work. The students absolutely love that they can put the pages back in! I’ll look forward to ordering more for my Fall Classes. Thanks so much!”

 

 

Princeton Redesigns the Catalyst Tools Display

Wednesday, June 28th, 2017

Princeton has introduced a redesigned Catalyst Tools display that reduces shelf space from 48 inches to only 30 inches. It features new graphic signage, along with Golden’s hand-painted swatches demonstrating the various techniques and textures that Catalyst tools can create. Dealers can email Howard  (howard@princetonbrush.com) to request a new empty display fixture, free of charge.

FYI-The new display does not include a few of the slowest selling SKUs. Though not discontinued, they have been removed from the display in order to allow for a more compact footprint!

Catalyst3Right

Announcing Winsor & Newton Paper and Canvas Display Contest

Wednesday, June 28th, 2017

Winsor & Newton logoShow off Your Winsor & Newton Paper and Canvas Display & Win Big

Ready to show off your creativity? In celebration of the newly launched Winsor & Newton paper and canvas range, we bring you our next contest. We want to see what your paper and canvas display looks like in your store!

Take a picture of your display, share it with us and get rewarded if your display is the best of the bunch. The reward: $1,000 of Colart product at MSRP. One winner will be chosen and featured in our next newsletter. Submit your paper and canvas display photo to getintouch@colartusa.com by August 1, 2017. We look forward to your submissions!

wndisplay

Golden News June 2017

Wednesday, June 28th, 2017

MacPherson’s Dealer Workshop A Great Success (a thank you note from GOLDEN)

Thank you to MacPherson’s personnel for hosting an incredible workshop! Your planning and preparation led to a very organized, valuable event. The hands-on demonstrations were interesting and informative for all. We were pleased to see so many retailers in attendance. Having such commitment and enthusiasm from our retail partners in support of all three GOLDEN brands is appreciated tremendously!

Williamsburg Oils Brand Strategy

This Spring, Golden Artist Colors introduced a new digital marketing campaign to drive awareness and trial of the Williamsburg Handmade Oils brand. The campaign integrates new informational videos on the brand, a new dedicated Instagram page (instagram.com/williamsburgoilpaints), social media advertising on Facebook, and direct outreach to influential oil painters. Details of the campaign are being made available to Distributors and Retailers through 3 weekly e-blasts being distributed from mid- June to the end of June. Segments of the video are available for viewing on williamsburgoils.com/videos. Contact your GOLDEN Sales Representative for more information about this campaign.

Get Artists Excited About Exploring Acrylic Beyond Color!

Mediums Explorer Set 1

GOLDEN offers an extensive range of Gels, Pastes and other mediums to provide artists with limitless opportunities for creative expression. The limited-time GOLDEN Mediums Explorer Set includes three popular mediums that allow artists to extend paints, alter sheen, adhere collage projects, create glazes, build texture and so much more!

The Mediums Explorer counter unit holds six sets, with another six supplied for restocking. Each set contains a 4 oz. jar of Molding Paste, a 4 oz. jar of Regular Gel Matte and a 2 oz. cylinder of Gloss Glazing Liquid. These displays will start shipping July 10 and will continue through September 15.

Digital assets are available to help you communicate this offer to your customers. Visit https://marketplace.goldenpaints.com, log in and navigate to the Documents and Media section then click on the Initiatives folder to access the information.

GOLDEN Mediums Explorer Counter Unit

Item #: 0000P84-0, UPC: 10738797012544, List Price: $183.48

GOLDEN Mediums Explorer Set

Item #: 0000P83-0, UPC: 738797012547, List Price: $15.29

 

Mediums Explorer Set only available via Counter Units. Display drop ships direct to retail.
Mediums Explorer Set 2

Contact your GOLDEN Sales Representative or call Customer Service at 800-959-6543 with questions.

Get an Extra 10% Discount on 2017 Holiday Sets!

The gift of paint is the perfect holiday present for artists. With this in mind, GOLDEN is offering a discount on select sets for the 2017 Holiday Season.

  • # GD0910-0 – GOLDEN 6 Professional Heavy Body Acrylics Set
  • # GD0957-0 – GOLDEN OPEN Slow-Drying Acrylics Landscape Set
  • # GD0905-0 – GOLDEN 10 Professional Fluid Acrylics Set
  • # GD0945-0 – GOLDEN Acrylics Gels & Paste Textures Set
  • # GD0953-0 – GOLDEN High Flow Acrylics Assorted Colors Set
  • # GD0954-0 – GOLDEN High Flow Acrylics Transparent Set
  • # GD0964-0 – GOLDEN High Flow Acrylics Drawing Set
  • # WB6008005 – WB Signature Oils Colors Set
  • # WB6008010 – WB Landscape Oil Colors Set
  • # WB6008015 – WB Traditional Oil Colors Set
  • # WB6008020 – WB Modern Oil Colors Set
  • # QR7000001-0 – QoR Introductory Six Watercolor Set
  • # QR7000003-0 – QoR High Chroma Six Watercolor Set
  • # QR7000002-0 – QoR Earth Colors Six Watercolor Set
  • # QR7000010-0 – QoR Introductory Twelve Watercolor Set
  • # QR7000020-0 – QoR Twenty-four Watercolor Set

 

For ordering terms and additional information visit https://marketplace.goldenpaints.com.

GOLDEN Educator Residents & Top Finalists Announced!

Golden Artist Colors and the Alliance for Young Artists & Writers are pleased to announce the recipients of the 2017 GOLDEN Educators Residency:

Lucy Harackiewicz from Jamaica Plain, Massachusetts, Westwood High School

Margaret Minardi from Ft. Salonga, New York, Northport East Northport High School

Elizabeth Stainton from New York, New York, The Brearley School

Collectively, these educators have been teaching for over 65 years.

The residency is a partnership between the Alliance for Young Artists & Writers and Golden Artist Colors, who have partnered for a third year to offer an unprecedented opportunity for Art Educators with a student who received recognition in the 2017 Scholastic Art & Writing Awards. The three selected educators are invited to participate in this two-week artists’ residency in a sylvan setting in upstate New York through the Sam & Adele Golden Foundation in July/August 2017. They will also each receive a gift certificate for $1,000 for GOLDEN paints.

Virginia McEnerney, Executive Director of the Alliance for Young Artists & Writers said, “Golden Artist Colors is to be commended for making this exceptional opportunity available to outstanding educators. We were most impressed by the quality of the applications we received this year. Teachers are part of the lifeblood of the Scholastic Art & Writing Awards, and we are privileged to have this moment to show our appreciation for their efforts in the classroom as well as our respect for their work as artists.”

The Alliance partnered with the National Art Education Association to review the applications to the residency. In addition to the three residents selected, nine additional finalists were identified and they will also receive $1,000 gift certificates for GOLDEN paints.

Congratulations to the 2017 GOLDEN Educator Residents and Educator Finalists! If you’re interested in learning more about these artists and seeing their artwork, be sure to visit http://blog.artandwriting.org/.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.